Business Name

The Tolkien Forum

Business Model
Hobbies and Games


Asking Price
Multiple 3.2x
20-year-old AdSense based Tolkien Forum with 45,000+ Monthly Pageviews, 22000 uniques Passive Income
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $97 $99 $98
Expenses $5 $5 $5
Net Profit $92 $94 $93
Month May 2019 June 2019 July 2019
Pageviews 45,000 40,300 169
Users 28,180 23,557 84

Note: Traffic data was provided on 01 July 2019. Enquire for more recent data.

Business Description

A 20 year old forum with many postings about Tolkien and the Lord of the Rings trilogy. Moderators in place.

The site was started in 2000. It was a popular fan forum for the Lord of the Rings books, movies, and beyond to other JR Tolkien literature. I bought the site in December 2014 from the original owner. It was a neglected vBulletin forum. I converted it to XenForo and added advertising and analytics. Traffic goes up during the Christmas holidays. It also spiked in the past when the Hobbit movie came out.

How does your business make money?

Advertising with Adsense

Why should someone buy this business?

Really passive income website with very stable revenues. The forum is active, there are moderators, but it is really a well-behaved forum, and there is almost nothing to do. Spammers have already been blocked via a country blocking script.
You don't have to be a fan of Tolkien to run this forum (I haven't made any post myself).

How can the future owner improve this business?

Possibility to add new income by selling T-shirts or gifts to the community of fans.
Improve presence on social networks.

Why are you selling this business?

I am currently selling some assets of my website portfolio to fund offline activities.

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • Passive Revenue
  • Strong Recuring Revenue

Opportunities for a new owner

  • Introduce Further Revenue Streams
  • Develop New Features


  • Facebook Community Management


  • Domains
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller


Verified Account


I manage a portfolio of websites.
Like woodworking too.