Business Name

Happiest Camper

Business Model


Asking Price
Multiple 2.1x
DIY content designed to make lives happier. Tutorials range from renovating an RV to simple sewing projects to raising chickens and everything in between!
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $2,671 $1,818 $1,350
Expenses $134 $211 $0
Net Profit $2,537 $1,607 $1,350
Month April 2019 May 2019 June 2019
Pageviews 68,948 65,315 66,671
Users 46,748 45,983 45,882

Note: Traffic data was provided on 30 June 2019. Enquire for more recent data.

Business Description

The Happiest Camper is a blog on creating the happiest life in any space, be it rural or suburban. Content includes real life tutorials and step by step instructions on furniture makeovers, renovating an RV and other projects — from sewing to gardening and raising animals.

How does your business make money?

The primary income source is ads placed by Mediavine. Amazon affiliate links are also incorporated into every post. There are many sponsored post opportunities available, especially with 4th Quarter coming up.

Why should someone buy this business?

This blog is a wonderful source of passive income. It doesn't need much upkeep as it is now. The nearly 100 posts generate consistent traffic through search engines and Pinterest. It would be easy for the new owner to de-personalize the site or add their own information and continue to blog about their passions.

How can the future owner improve this business?

Add more posts, promote content to larger sites, and the related social media accounts. You could also add a store or products for an additional revenue stream and sponsored content.

Why are you selling this business?

I'm selling the business to pay for medical expenses and put a down payment on a house. There is also another baby on the way. It makes more sense for me to take a lump sum at this point.

Business Strengths

  • Key Words Ranking
  • High Profit Margins
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Passive Revenue

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Website Maintenance
  • Programming / Development


  • Affiliate Marketing
  • Instagram Community Management
  • SEO


  • Customer databases
  • Domains
  • Hosting accounts
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Heather Mayes

Verified Account

United States

I'm a crafter and blogger who enjoys sharing my projects to inspire creativity and happiness. I hold a Master of Public Administration degree that has proven helpful in the business aspects of running a blog.