Business Name

Fit Ferret

Business Model
Sports and Outdoor


Asking Price
Multiple 34.0x
Online personal trainer software and virtual gym management software
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $120 $120 $120
Expenses $2 $1 $1
Net Profit $118 $119 $119
Month May 2019 June 2019 July 2019
Pageviews 1,498 579 2
Users 365 205 1

Note: Traffic data was provided on July 01, 2019. Enquire for more recent data.

Business Description

Helps personal trainers and gyms sell sessions online and prescribe exercises and nutrition

How does your business make money?

Users pay for upgraded plans in order to unlock and run virtualized gyms.

Why should someone buy this business?

To grow it, extremely limited marketing effort has been made, ideally, someone in the fitness space would absolutely kill it.

Sales include everything;
+ domain
+ social accounts
+ source code
+ email list
+ customer database
+ servers or a copy of server image for your own purposes
+ 450 Exercise graphics

How can the future owner improve this business?

Market it better, actually, spend some time growing it. Mainly I've coded this and spent time optimizing customer flow - this is fine, but without a quality pipeline, it has done poorly.

Why are you selling this business?

This particular business no longer fits in the portfolio of businesses I run.

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • High Barrier of Entry to Market
  • High Profit Margins
  • Large Customer Database

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Improve Customer Service

Key day-to-day operations

  • Customer Support / Service
  • Design & Production
  • Reporting
  • Programming / Development


  • Customer Referral Program
  • Email Marketing


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Ross Norvell

United States

Serial entrepreneur obsessed with data