Business Name

Bojakt Intelligence AB

Business Model


Asking Price
Multiple 12.9x
Real estate website with daily fresh data of properties for sale in Sweden.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Pageviews 5,209 4,572 3,246
Users 3,593 3,130 2,210

Note: Traffic data was provided on June 24, 2019. Enquire for more recent data.

Business Description

I built Bojakt.se with an aim to help people save time and money when it comes to buying real estate in Sweden. The website gets around 3,000 sessions per month from Google organic. Earning from Google Adsense is 400 SEK (approx. US $42) per month.
The website data is daily updated fully automated thanks to a program that browses the real estate market in Sweden to collect information (crawler search engine).
Bojakt.se has historical data of the real estate market in Sweden (price development for each apartment, zip code, area, etc) since 2013. There are 150,000 indexed pages in Google.
Included there are the 3 domains for Bojakt: .se, .com and .nu

How does your business make money?

1- The first segment of Bojakt customers is the real estate brokers who are interested in buying leads (people who want to sell/buy real estate) or interested in access to historical data/analysis of real estate sales

2- The second segment of customers is businesses that are interested in targeting people who are moving from home to another. This can be energy, broadband, home renovation, moving and packing, home gardening and furniture

3- The third segment is for people who visit bojakt.se and might be interested in getting a mortgage or private loan via our referrals links to the banks

Why should someone buy this business?

  1. Simple & easy domain (bojakt.se)
  2. 150,000 indexed pages in Google
  3. Historical data of the real estate market in Sweden (price development for each apartment, zip code, area, etc.)
  4. Fresh data about the real estate market in Sweden (price, bidding, etc.)
  5. A responsive, mobile-friendly site
  6. Automated update with fresh content every day
  7. Low monthly operation costs (150$ per month)
  8. Rich & fresh data about real estate brokers in Sweden
  9. Fresh data about the movers (move from home to another)

How can the future owner improve this business?

  1. Expand implementing the same business model to other countries
  2. Focus on SEM. At the moment, most of the traffic comes from SEO
  3. Include the rental housing market using the same platform and design
  4. Sell audiences and other data to businesses related to the real estate sector. E.g. real estate brokers, digital marketing agencies, moving companies, services providers, etc.
  5. Partner with publishers

Why are you selling this business?

I want to sell it because I want to focus my effort in the consultancy business.

Business Strengths

  • Key Words Ranking
  • High levels of Automation
  • Low Time Commitment Required
  • Passive Revenue
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Launching New Products
  • Website Maintenance
  • Adwords Maintenance


  • Affiliate Marketing
  • SEM
  • SEO


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Abdelrahman Shalaby

Verified Account


Entrepreneur and Analytics Consultant with 10+ years of digital experience. I have worked with a wide range of clients from various countries and industries. I have a BSc degree in Software Engineering and own a small Digital Analytics consultancy company.
Iā€™m passionate about using data to make better decisions personally and professionally.