Business Name

Unlimited LLC

Business Model
Health and Beauty


Asking Price
Multiple 1.0x
6 y/o website created for the sale of incontinence supplies, with $11,304 Annual Revenue
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $874 $360 $659
Expenses $921 $313 $585
Net Profit -$47 $47 $74

Business Description

Incontinence Supplies Plus was created to meet the individualized needs of customers who have symptoms of incontinence by offering many specialty products and sizes which are not available in stores. Customers place their orders online. the order is forwarded to the distributor who drop ships the item(s) discreetly to the customer so there is no need to keep inventory.

How does your business make money?

Revenue is generated from the sale of incontinence products at a price which is higher than the negotiated discount rate paid to the distributor.

Why should someone buy this business?

Over 25 million people in the U.S. have symptoms of incontinence and require the use of incontinence supplies to manage their symptoms. Also, there is a subset of customers (the Adult Baby Diaper Lovers community) who also buy incontinence products regularly. The market for incontinence products is wide-open and will continue to grow with the increasing baby-boomer population. In addition, this website has been operational for 6 1/2 years with both organic traffic and many loyal customers. Also, the business operations were intentionally designed for ease and simplicity and can currently be managed by 1 person. The website is on Word Press platform, is hosted on it's own secure cloud server and has infinite possibilities for expansion and growth and there is very little overhead with the fees for hosting, google voice and website development paid 1 time annually.

How can the future owner improve this business?

Adding more products and product categories will definitely increase sales.

Why are you selling this business?

I am currently running this e-commerce business and a direct sales business in my "free" time after my daytime employment. The direct sales business requires more direct customer support which take time away from the maintenance of the website. I wish to focus solely on the direct sales business, so goal is to sell the website to an entrepreneur who can invest the time and resources required to facilitate continued profitability.

Business Strengths

  • Customer Service
  • Evergreen Niche
  • Length of Operation in Niche
  • Outsourced Order Fulfilment
  • Overall Market Size

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Advance or Explore Retail / Distribution Partnerships


Placing orders = 15 minutes/order

Adding products/Google Ad and website maintenance = 1-2 hours/day

*Customer service - answer emails, calls or process refunds * = 30 minutes per inquiry-very infrequent


Customer database: 240 orders since conversion to Wordpress in 2018; 204 unique customers



Seller Notes

Why are you selling the business?

I am currently working a full-time job and running two part-time business. One is the website which I have listed for sale, the other is a direct sales business. Both are related to health/fitness/wellness which is my area of expertise, but the direct sales business has taken off very quickly and requires my full attention when I am not working for my employer. As a result, I have been unable to spend the time required to help the website business grow (add products, social media postings and Google Ad maintenance). I simply do not have time to run both businesses and would like to sell the website to someone who can spend the time and resources required to facilitate continued growth and profitability of the website which offers much needed supplies to the many millions persons in the US who experience symptoms of incontinence.


  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Vendor contacts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Marcia Cook

Verified Account

United States

I am a healthcare provider with 27+ years of experience.
I created this website based on my knowledge of the challenges faced by so many with symptoms of incontinence and to fulfill my passion of helping others live a full, dignified and active life.