Business Name

Surprise My Pet

Business Model
Home and Garden


Asking Price
Multiple 1.6x
Launched in 2014, Suprise My Pet is a subscription box for dogs and cats and has a loyal customer base and strong recurring revenues.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $5,043 $4,103 $2,552
Expenses $3,113 $3,397 $2,233
Net Profit $1,930 $706 $319
Month May 2019 June 2019 July 2019
Pageviews 5,500 6,779 1,787
Users 1,420 1,656 517

Note: Traffic data was provided on July 07, 2019. Enquire for more recent data.

Business Description

Launched in 2014, Suprise My Pet is a subscription box for dogs and cats and has a loyal customer base and strong recurring revenues. Subscribers receive a box of up to 7 high-quality items delivered per month or every three or twelve months — from toys and bones to all-natural and healthy treats. Items are hand-picked according to pet size and plan and a portion of the profit is donated to certified, pet-oriented charities.

How does your business make money?

Selling auto-renewing subscriptions (1 month, 3 month, 12 month) for pet boxes delivered monthly for dog and cat lovers.

Why should someone buy this business?

Established brand, website, blog
50+ vendor relationships/accounts
All social media/e-mail accounts FB (21k followers, 4.5 of 5 rating), IG (10.6k followers), Pinterest, Youtube
$750 print plate for the custom printed boxes
In the sale we will include 900 custom printed boxes
Seasoned Facebook business account and pixel
Email account with around 4k of current, past subscribers plus the one we pick up on our popup

How can the future owner improve this business?

Marketing, marketing, marketing. I am an operations person and relied on my children to handle the marketing which worked for a very short time. Collaboration with bloggers and subscription promotion sites as well as a better social media marketing plan (FB, IG, SC, YT, etc.). Also the future owner could chose to bring the monthly kitting in-house to reduce expenses and increase margins.

Why are you selling this business?

I had bought this business for myself and my wife to run but other projects have come up and I need to spend more time with them.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • Low Return Rate
  • Scalable Business Model

Opportunities for a new owner

  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts
  • Develop New Features

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory
  • Reporting
  • Supplier Relationship Management
  • Order Fulfilment


  • Customer Referral Program
  • Email Marketing
  • Facebook Advertising


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Earl White

Verified Account

United States

I have been in the pet niche for several years owning several e-commence business.