Flippa
SOLD!
Business Name

EverydayHookah.com

Business Model
e-Commerce
Industry
Lifestyle

$2,597

Asking Price
Multiple 2.1x

+ $450 Inventory

EverydayHookah is an 8-year-old e-commerce business selling non-nicotine, disposable and rechargeable electronic hookah vape pens.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2011
Full-Time Staff
Owner Operated
Annual Revenue
$4,746
Annual Expenses
$3,502
Annual Net Profit
$1,244
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $261 $230 $193
Expenses $158 $137 $112
Net Profit $103 $93 $81
Month April 2019 May 2019 June 2019
Pageviews 3,400 3,218 1,916
Users 1,792 1,758 946

Note: Traffic data was provided on 17 June 2019. Enquire for more recent data.

Business Description

This WordPress website utilizes WooCommerce and plugins for sales, inventory control and fulfillment. Everyday Hookah is a long standing brand name, and the business couldn't be easier to operate. Owner involvement in operating the business is minimal, but there are many opportunities for growth.

How does your business make money?

We make money from selling both disposable and rechargeable non-nicotine hookah pens across the US.

Why should someone buy this business?

I purchased this business in 2014 with absolutely no knowledge or experience running an e-commerce website. After making some initial design changes(through freelance developers), not much has been done to improve or increase traffic and sales. Due to the owner's involvement in other businesses, the only time spent on this business was to fill and ship orders. Owner involvement has been approx. 1 hour per week.

How can the future owner improve this business?

There are so many marketing strategies that can be utilized to grow traffic and sales that it's difficult to say. Nothing has been done at all to improve the business in the past 5 years, so with a little bit of time and basic online marketing strategy, this business could improve very quickly. Although the business has social media pages, no work has been done to improve customer engagement or attract new customers. In addition, a change to a lower cost merchant account will be a great benefit to EverydayHookah.com

Why are you selling this business?

I am selling this business because I'm not interested in devoting any time to help it grow. I've been operating it quite passively over the past few years without any marketing efforts. I mean nothing. No additional content, no social media effort, no new products or enhancements, and no SEO to speak of. I've simply been filling orders and buying products through the same single source from the previous owner. This is the perfect business for someone entering the online world or someone with some basic online marketing knowledge. That's exactly how I got started. An established brand with automation in place and lots of opportunities.

Business Strengths

  • Brand and Community Loyalty
  • High levels of Automation
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Scalable Business Model

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Managing Inventory
  • Supplier Relationship Management
  • Order Fulfilment
  • Website Maintenance

Marketing

  • Facebook Community Management
  • Facebook Advertising
  • YouTube Advertising

Inventory

Units
472
Value
$450

Assets

  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Kevin Becker

Verified Account

United States

My name is Kevin, I've been in the online business for around 5 years, and EverydayHookah.com was my first acquisition. I've been an entrepreneur and business owner for the past 40 years.