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Facts and Figures
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Note: Traffic data was provided on June 13, 2019. Enquire for more recent data.
Motorlot is a mature and profitable SaaS product in the auto dealership industry.
Established in 2009 and incorporated in 2011, MotorLot provides an all-in-one solution for independent car dealerships to grow their businesses and increase deal flow. The all-in-one offering includes website templates, marketing software, inventory and contact management, and accounting software. MotorLot has strong industry partnerships, including an exclusive agreement with AutoTrader that generate steady and reliable revenues. The business employs a team of two full-time and one part-time staff who will transfer along with the Business.
With very strong financials, MotorLot presents a highly attractive acquisition target. With 193 clients and the average lifetime value per client at $3,790, the business has strong unit economics and a myriad of growth opportunities.
MotorLot maintains strong ARR growth at 74% over the trailing 2 years:
$750,239 (for period 7/01/18 - 6/30/19)
$550,205 (for period 7/01/17 - 6/30/18)
$430,057 (for period 7/01/16 - 6/30/17)
How does your business make money?
Revenues come from multiple monthly, annual, and one-time plans. In addition, to subscriptions, MotorLot allows meter-based pricing on marketing services like automated Craigslist posts.
Why should someone buy this business?
Established, mature company with a strong customer base. Low churn and high lifetime value customers with minimal support requirement.
How can the future owner improve this business?
Inside sales team
SEO and Content Marketing
Product and service improvements
Why are you selling this business?The owner is a highly motivated seller looking to shift focus to other projects and investments.
- Brand and Community Loyalty
- Customer Service
- High Barrier of Entry to Market
- High Profit Margins
- Low Time Commitment Required
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Managing Staff
- Design & Production
- Launching New Products
- Email Marketing
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Custom technology
- Customer databases
- Hosting accounts
- Marketing materials and collateral
- Policy and Process documents
- Registered trademarks
- Relevant email accounts
- Social media accounts
- Toll-free numbers
- Vendor contacts
- Website files, source code and content
- e-Commerce platform accounts
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.