Business Name

Howtotoken - educational website and marketing agency

Business Model


Asking Price
Multiple 0.9x
Howtotoken is a crypto educational website and marketing agency (http://agency.howtotoken.com/), that provides writing services to crypto companies.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $17,000 $21,000 $18,000
Expenses $9,000 $13,000 $12,000
Net Profit $8,000 $8,000 $6,000
Month April 2019 May 2019 June 2019
Pageviews 10,876 8,701 3,816
Users 5,885 5,011 2,097

Note: Traffic data was provided on 13 June 2019. Enquire for more recent data.

Business Description

In the crypto space there is a high demand for how-to and explaining-type articles. Howtotoken is the leader in this niche with 2 years on the market and more than 200 high-quality topics published. Regarding the business: HTT Agency focuses on sales to crypto companies who are in the process of performing an ICO/STO/IEO or are on the post sale stage.

Then, writers generate in-depth how-to content and publish it on howtotoken.com - because it’s evergreen content it collects organic traffic from Google for a long time. The topics are also shared by customers and their community which in turn generates additional traffic.

The second revenue stream for Howtotoken is affiliate programs from crypto exchanges and educational platforms like udemy and coursera. “Top-100 courses” https://howtotoken.com/top-100-courses/ is the most complete catalogue of educational crypto courses on the market in different topics: Development, Trading, Mining, etc.

How does your business make money?

Two revenue streams:
1) Selling native ads to crypto companies
2) Affiliate commision from Courses and Exchanges

Why should someone buy this business?

Howtotoken is the leader in educational crypto guides on the market and is ranked in the top of Google organically thanks to many competitive keywords like how to buy bitcoin, crypto courses, blockchain jobs, blockchain games, etc.

It has a 40 Domain Rating (based on ahrefs) and more than 9K backlinks from high-quality domains like Wikipedia, Investopedia, thenextweb, etoro, newsbtc, etc.

How can the future owner improve this business?

The rising niches on crypto market are blockchain development courses and crypto trading. The next owner can increase the creation and improve the content in those categories. A good rating of the website will help to rank it faster and earn a higher commission from affiliate programs.

The IEO segment is rising fast and the demand for high-quality content is also increasing - there is an opportunity for sales of native ads.

Why are you selling this business?

Need investment money for other projects.

Business Strengths

  • Key Words Ranking
  • Brand and Community Loyalty
  • Evergreen Niche
  • High Profit Margins
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Improve or Outsource Operations

Key day-to-day operations

  • Managing Staff
  • Customer Support / Service
  • Content marketing


  • Native Advertising
  • Partnerships
  • Word of Mouth


  • Customer databases
  • Domains

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Broker

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International team of brokers specializing in high-quality SaaS and digital Content/Media businesses.