Flippa
FOR SALE
Business Name

Hello Moa

Business Model
e-Commerce
Industry
Design and Style

$15,000

Asking Price
Multiple 0.5x
We sell both POD uniquely designed items and Drop Shipped goods in 4 niches.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
New Zealand
Date of Founding
2015
Full-Time Staff
Owner Operated
Annual Revenue
$217,117
Annual Expenses
$186,342
Annual Net Profit
$30,775
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $1,693 $2,036 $1,477
Expenses $1,070 $1,300 $921
Net Profit $623 $736 $556
Month April 2019 May 2019 June 2019
Pageviews 8,774 8,934 289
Users 1,706 1,534 87

Note: Traffic data was provided on 03 June 2019. Enquire for more recent data.

Business Description

We sell Print On Demand items such as Leggings, Shoes, Boots, Bags, Blankets, Wallets, Car Seat Covers, and Pillows and Drop Ship Leggings, Sunglasses and Necklaces.

The majority of our items are unique to our store, especially the POD items. Our main niche is Steampunk and we are one of the largest stores with unique and exclusive designs. With literally hundreds of items ready for sale, and about 70% never been marketed yet, so ready for expansion of sales.

We have also Cat, Horse and Sugar Skull items and these niches have only been targeted briefly as Steampunk has been pour focus initially.

Purchase comes with:

  • Mature Pixel
  • 145k Fan page,
  • 9k Fan page, 5k fan page plus a 2k Fan page
  • 23k Email list
  • 72k contact email list.

How does your business make money?

Our main income has been via advertising on Facebook with our Steampunk, Cat, Horse and Sugar Skull items. We have only ever focussed on one product at a time as the business was run by me personally and I only dedicated 2 hours a day to run the store 5 days a week.

We email weekly to our customers and have set up cart abandonment emails also, to help optimise sales. Our weekly emails help generate income and since stopping Facebook Marketing they have been our source of profit along with the organic traffic we receive.

PLEASE NOTE: March 2019 and also August to November 2018 the profit/loss figures show losses. This was due to me stepping away from the business in 2018 due to health issues and March due to a bereavement, both of these are the catalyst for me to retire.

Why should someone buy this business?

The store has been in operation since 2015 and has a following in our Steampunk Niche of 145,000 fans, our Cat, Horses, and Sugar Skull niches combine another 10,000 fans. We have an active email list of 23,000 and a 72,000 email contact list.

Being a store with hundreds of products that are evergreen, means there are many products that will sell all year round and have done so for years.

I am selling the store as I want to retire and travel, it will take little time and effort to reignite the marketing, and add in further marketing in Google, Instagram to build the store even further.

The new owner can walk in to the business now, knowing that without any marketing they can profit with the organic traffic and simply duplicating the many email templates we have done over the past years.

How can the future owner improve this business?

Start Facebook advertising again, the purchase comes with Mature Pixel, 145k Fan page, 9k Fan page, 5k fan page plus a 2k Fan page, along with a 23k Email list and 72k contact email list.

Reigniting the advertising will grow the business again, adding in Google Adverts and Instagram (which were never targeted before) should grow the business beyond our years of doing over 300k revenue.

Why are you selling this business?

I am retiring as I have run the store since 2015 and decided to travel. I stopped Facebook marketing in March, the store now continues to earn approx 2k revenue monthly since with profit of approx 50% of that. I am wanting someone to take over the store and reignite it by restarting Facebook Marketing but can grow the store further with Google and Instagram Marketing which were never explored.

Business Strengths

  • Evergreen Niche
  • High levels of Automation
  • Large Customer Database
  • Length of Operation in Niche
  • Low Time Commitment Required

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Improve or Outsource Operations

Key day-to-day operations

  • Customer Support / Service
  • Product Sourcing and Design

Marketing

  • Email Marketing
  • Facebook Advertising
  • Google Adwords

Assets

  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
150K followers
Twitter
0 followers
Instagram
210 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Graeme Teague

Verified Account

New Zealand

I am Graeme Teague, a Chiropractor who started the store back in 2015 as a way of making extra income. The store has been profitable since day one and we have hundreds of products in our store that are unique to us.

After a health scare in 2018 I decided to slow the amount of time on the store which reflected in sales/profit and have since decided to retire and enjoy life more by traveling.

The store is earning good money at present with organic/email traffic but a restart of Facebook Marketing can easily resume the higher profits attained. I never marketed in Google or Instagram which are fields that can be explored to boost the store even higher.

I have set the price low as I want someone keen to take over the store and run well.

Contact