Business Name

Fashion Weekly

Business Model


Asking Price
Multiple 0.7x
Fashion Weekly is a creative online community who provides inspiring fashion, beauty and lifestyle content that celebrates and empowers women.
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This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $1,026 $340 $1,047
Expenses $500 $10 $102
Net Profit $526 $330 $945
Month Pageviews Users
June 2019 2,422 1,336
July 2019 2,150 1,195
August 2019 534 291

Note: Traffic data was provided on 07 August 2019. Enquire for more recent data.

Business Description

Fashion Weekly is a popular fashion, beauty and lifestyle blog. We offer free content to our readers and followers. The business makes money by advertising brands to our audience.

How does your business make money?

We make money from selling advertisements. This varies from banner ad placements, sponsored content, guest posts, link placement, eDM blasts and social media promotions.

Why should someone buy this business?

In a very rare and prime opportunity this Australian fashion media brand with an established reputation is up for sale.

All the hard work has been done for you! The brand has had an online presence for over 10 years which re-enforces your Google ranking. The company also has thousands of subscribers, established social media platforms and existing content - so you can hit the ground running.

Minimum hours required to land you extra cash flow and a highly coveted ticket to a new career. Think minimum expense, minimum effort and high profit!

Currently the business' sales are that of ad sales from repeat business.

The company has a history of turning over $40k per annum.

Company projection with a little TLC in the sales department predicts $125,000+ per annum.

The website has had a recent upgrade to ensure colours, layout and fonts reflect current trends.

Monthly expense to run the site is only $120 AUD!

How can the future owner improve this business?

Sell more advertising.

Why are you selling this business?

I'm selling Fashion Weekly because I've just had a baby and I no longer have the time to continue running this wonderful company. The time has come for me to hand the baton to someone who is who is ready to elevate their career and take Fashion Weekly to the next level. Moving forward, Fashion Weekly only needs someone with passion. The business model I’ve created is simple. All the hard work has been done for you! And since I’ve simplified the processes, minimum hours are only required to land you extra cash flow and a highly coveted ticket to a new career. If you want to be your own boss with full creative freedom and have a love for fashion and beauty, then this could be your dream job.

Business Strengths

  • High Profit Margins
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Scalable Business Model
  • Well Established and Unique Brand

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Improve or Outsource Operations

Key day-to-day operations

  • Customer Support / Service
  • Reporting
  • Order Fulfilment
  • Website Maintenance
  • Content marketing


  • Facebook Advertising
  • Instagram Advertising
  • SEO


  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Stacey O'Keeffe


Stacey O'Keeffe is the Director of Fashion Weekly - a leading e-Destination that provides entertaining and valuable content across a variety of categories. As a former designer now turned journo-stylist, Stacey is passionate about empowering women globally through their fashion, beauty and lifestyle choices.

Over the past 7 years, Stacey has been commended for her editorial vision. She has styled and interviewed an array of industry movers and shakers, celebrities and local talent.