Business Name

Raising the Extraordinary

Business Model
General Knowledge


Asking Price
Multiple 1.6x
A website on raising children with special needs.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $105 $86 $202
Expenses $89 $44 $39
Net Profit $16 $42 $163
Month April 2019 May 2019 June 2019
Pageviews 6,466 12,522 3,216
Users 4,442 8,799 1,969

Note: Traffic data was provided on June 12, 2019. Enquire for more recent data.

Business Description

Blog posts regarding the life of a special needs parent as a source of encouragement and hope knowing they're not alone. Most revenue currently comes from Mediavine ads.

How does your business make money?

Mediavine ads

Why should someone buy this business?

Based on the last 12 months, the website averages over 19,000 page views/month even though I stepped aside from actively blogging to write a book for a few months. The only reason I am selling my website is that I simply do not have the time to turn it into the resource for special needs parents it could be.

How can the future owner improve this business?

Have the ability to be more consistent with providing new posts and seek out sponsored content. This is something I have done in the past but simply didn't have the time to commit to improving the business.

Why are you selling this business?

I do not have the time needed to commit to making this website continue to grow into what it could be. I don't have the time to actively market my site to increase the revenue streams.

Business Strengths

  • Passive Revenue
  • Positive Customer Reviews
  • The Business Is Currently Growing
  • Turn-key Operations
  • Well Established and Unique Brand

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Design & Production
  • Website Maintenance
  • Programming / Development
  • Content marketing


  • Email Marketing
  • Facebook Community Management
  • Facebook Advertising


  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Amy Mattson

Verified Account

United States

I am a special needs mom of two children. Our son has autism, ADHD, dyslexia, and anxiety. I homeschool our son. Our daughter goes to public school and has cerebral palsy along with autism. Because of this, my website isn't diagnosis specific but covers all special needs parenting.