Flippa
FOR SALE
Business Name

Personality Max

Business Model
Advertising
Industry
Education

$108,000

Asking Price
Multiple 2.5x
Popular 10-year-old personality test site. $3,625/mo with almost no effort. Huge organic traffic w/no active marketing.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2010
Full-Time Staff
-
Annual Revenue
$44,540
Annual Expenses
$1,039
Annual Net Profit
$43,501
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020
Revenue $2,757 $3,060 $2,420 $2,373 $3,463 $5,780 $5,911 $3,737 $2,638 $4,675 $4,244 $3,475
Expenses $166 $85 $6 $6 $10 $31 $31 $13 $236 $228 $124 $97
Net Profit $2,591 $2,975 $2,414 $2,367 $3,453 $5,749 $5,880 $3,724 $2,402 $4,447 $4,120 $3,378
Month Pageviews Users
April 2020 543,253 206,628
March 2020 478,772 173,771
February 2020 535,795 189,251
January 2020 517,276 180,447
December 2019 348,892 133,114
November 2019 456,099 164,153
October 2019 603,822 224,396
September 2019 608,708 206,434
August 2019 552,998 189,147
July 2019 409,147 154,468
June 2019 387,631 144,010
May 2019 481,660 188,205

Note: Traffic data was provided on 25 May 2020. Enquire for more recent data.

Business Description

Personality Max, launched in 2010, is a high-traffic website offering its free “ultimate personality test” with up to 20 pages of personalized results and dynamic charts. It has averaged $3,625/month net income over the last 12 months (from May, 2019). During the same period, the website saw sessions at 251,828/month. Income is almost completely passive, taking just a couple hours per month for me to maintain. The traffic is organic. As a side-project, there has been zero active marketing effort for many years (excellent potential for growth).

Users take a fun, customized test (choosing any combination of personality type, multiple intelligences, learning styles and brain hemispheres) and receive a free detailed report based on their answers. They can choose to share their results with others on social media and elsewhere. People who view a friend’s results are invited to take the test themselves. The website runs on WordPress with the Astra Pro theme, Elementor plugin (free version) and a custom plugin (hosted on Cloudways’ 2GB Linode plan).

Personality Max was merged with MyPersonality.info in 2018 (MyPersonality.info was started in 2007). The website was redesigned at this time. Both sites formerly had free and paid versions of the test. Everything was made free and the requirement for registration was removed in order to encourage more activity. AdSense became the sole method of monetization. MyPersonality.info pages redirect to Personality Max. The sites were sister sites that I had created in parallel to each other. Content is original.

How does your business make money?

The website is monetized with Google AdSense only. The tests and content are free with no registration required as a way to encourage traffic. Users promote the test to their friends whenever they share their results. Expenses average under $100/month and time commitment is very low. See “Opportunities” above for possible ways to earn more.

Why are you selling this business?

I am a solopreneur who has been selling various assets over the last few years in order to focus on my two core projects (ChurchThemes.com and WP Sermons). It has taken me many years to learn that a few people can focus on many projects at once and that I’m not one of them. I am finally ready to acknowledge that I do not have time to bring Personality Max to the next level and that it is OK for me to sell for a reasonable price. I also have personal goals this and next year that would be helped by the proceeds of a sale.

Assets

  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Steven Gliebe

Verified Account

United States

Solopreneur since 2001. See my projects at https://stevengliebe.com

Contact