Facts and Figures
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Note: Traffic data was provided on 25 May 2020. Enquire for more recent data.
Personality Max, launched in 2010, is a high-traffic website offering its free “ultimate personality test” with up to 20 pages of personalized results and dynamic charts. It has averaged $3,625/month net income over the last 12 months (from May, 2019). During the same period, the website saw sessions at 251,828/month. Income is almost completely passive, taking just a couple hours per month for me to maintain. The traffic is organic. As a side-project, there has been zero active marketing effort for many years (excellent potential for growth).
Users take a fun, customized test (choosing any combination of personality type, multiple intelligences, learning styles and brain hemispheres) and receive a free detailed report based on their answers. They can choose to share their results with others on social media and elsewhere. People who view a friend’s results are invited to take the test themselves. The website runs on WordPress with the Astra Pro theme, Elementor plugin (free version) and a custom plugin (hosted on Cloudways’ 2GB Linode plan).
Personality Max was merged with MyPersonality.info in 2018 (MyPersonality.info was started in 2007). The website was redesigned at this time. Both sites formerly had free and paid versions of the test. Everything was made free and the requirement for registration was removed in order to encourage more activity. AdSense became the sole method of monetization. MyPersonality.info pages redirect to Personality Max. The sites were sister sites that I had created in parallel to each other. Content is original.
How does your business make money?
The website is monetized with Google AdSense only. The tests and content are free with no registration required as a way to encourage traffic. Users promote the test to their friends whenever they share their results. Expenses average under $100/month and time commitment is very low. See “Opportunities” above for possible ways to earn more.
Why are you selling this business?
I am a solopreneur who has been selling various assets over the last few years in order to focus on my two core projects (ChurchThemes.com and WP Sermons). It has taken me many years to learn that a few people can focus on many projects at once and that I’m not one of them. I am finally ready to acknowledge that I do not have time to bring Personality Max to the next level and that it is OK for me to sell for a reasonable price. I also have personal goals this and next year that would be helped by the proceeds of a sale.
- Brand assets
- Custom technology
- Customer databases
- Hosting accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.