Facts and Figures
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The only SaaS platform in Australia that allows small and medium sized businesses to secure media and PR exposure with the largest media outlets within Australia including Channel 10, Bauer Media, Pacific Mags, Southern Cross Ausstereo etc.
Fully established with exceptional ties to the Australian Media industry, this platform has established a great name within the media industry as the place to go to secure prizes for competitions - something that is a constant struggle for media Promotions professionals. At present, there are 350 different media opportunities live on the platform for Australian businesses to choose from - with new media outlets signing up regularly.
The value proposition for both sides of the platform is strong - media outlets are able to soruce prizes for their competitions in one central place, and the businesses providing their products as prizes gain media exposure that would usually cost thousands.
How does your business make money?
The businesses signing up to the platform pay a monthly subscription fee, which is tiered based on their needs and amount of exposure they would like per month.
Why should someone buy this business?
To build a SaaS platform like this from scratch is well over $120,000. This is a fully custom-built platform that has been operating successfully for a number of years. All of the hard work has been done in relation to establishing favourable relationships with the Australian media - we regularly have new media outlets signing up based on word-of-mouth getting around about its utility. The value proposition for SMEs wanting media exposure is strong also - PR agencies costs thousands to engage per month, and so does paying for advertising within the calibre of media that we have on the platform. In exchange for swapping their products as prizes, SMEs get this exposure for free. The win-win of the platform is easy to communicate to both sides of the platform.
How can the future owner improve this business?
The platform is profitable without any marketing being done to acquire new customers as I just haven't had the time. If marketing was invested into, I have no doubt the customer base would grow exponentially. It's just a case of getting the word out there to more business owners about the existence of the platform.
Why are you selling this business?I am developing another SaaS platform in a different industry that requires my full attention.
- Brand and Community Loyalty
- Customer Service
- High Barrier of Entry to Market
- High Profit Margins
- Large Customer Database
Opportunities for a new owner
- Launch New Products
- Start Selling into New Markets
- Introduce Further Revenue Streams
Key day-to-day operations
- Customer Support / Service
- Customer Referral Program
- Facebook Advertising
- Word of Mouth
- Brand assets
- Custom technology
- Customer databases
- Hosting accounts
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Social media accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
PR professional with plenty of years experience in marketing and communications.