Flippa
FOR SALE
Business Name

BluePeak Storefront

Business Model
e-Commerce
Industry
Home and Garden

$265,000

Asking Price
Multiple 1.8x

+ $250,000 Inventory

2 y/o Amazon FBA Store in Drinkware category making $12,078 p/mo. $250,000 worth of Inventory included in the sale
This business owner has manually entered their financials

Facts and Figures

Location
United States
Date of Founding
2017
Full-Time Staff
Owner Operated
Annual Revenue
$1,127,052
Annual Expenses
$982,116
Annual Net Profit
$144,936
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $83,305 $70,668 $95,817
Expenses $69,219 $61,037 $81,643
Net Profit $14,086 $9,631 $14,174

Business Description

The company started January the 25th, 2017 and is registered as a Florida LLC. The company focuses in drinkware category. We offer protein shaker bottles of many styles, colors, sizes and uses. We also offer stainless steel tumblers.

How does your business make money?

eCommerce

Why should someone buy this business?

This business was developed very meticulously since day one to be able to grow it exponentially. Our trademark has been registered and granted by the USPTO. There’s a big opportunity to sell the products in brick-and-mortar stores since they are packed in beautiful retail boxes and we own all the barcodes (Officially granted by GS1). We also own the domain name (URL) for the brand.

How can the future owner improve this business?

Business Development; partnering with other webstore and resellers to sell products through alternative channels

Why are you selling this business?

Selling the business because I have other opportunities where I need to deploy more time and financial resources. To explain further, my industry of expertise and passion is CPG (personal care products). Check novadore.com. In this case new opportunities in the natural cosmetics category arose.

Business Strengths

  • High levels of Automation
  • High Profit Margins
  • Strong Manufacturing Relationships

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets

Operations

Administration

Customer support (1-2 hrs/wk); about 12-15 tickets per week. The owner takes this as a chance to make customers advocates of the brand by delivering high quality and personalized answers/solutions.
Planning and purchasing new inventory (0.5 hrs/wk). We work with 3 reliable suppliers. The products are manufactured in China and the lead times can be between two to three months.

Fulfillment and Assembly

Fulfillment (0.5hrs/wk). All orders are fulfilled by Amazon. You’ll only need to ship inventory to Amazon fulfillment centers (send an email to the warehouse with the instructions).

Marketing and Business Development

Marketing (1hr/week). Just check and optimize Amazon PPC campaigns.

Customers

Customer Profile and Segmentation
Our target market is 16 to 55 yo. with an interest for fitness and sports.99% of our customers are from the US.

Customer Acquisition is primarily via Amazon Sponsored Ads.

Customer Retention is done via Amazing customer service and service cards. Each one of our products includes a card requesting the buyer to contact us directly so we can provide timely care for their issues.

Inventory

Value
$250,000

Highlights

Strengths

  • Private-label products in the highly Unique Category
  • Freedom to run business from anywhere in a world
  • Multiple potential ways to grow business worldwide plus expanding through other sales channels
  • Unique designs
  • Fully automated business, mostly admin and planning processes 2-3 Hours per week
  • We work directly with the manufacturers, meaning that it will be very difficult for competitors to get access to your costs.

Opportunities

  • 4 new SKUs ready to launch, this represents an immediate opportunity to increase revenue.
  • Opportunity to start selling in Amazon Canada and Europe.
  • Business Development; partnering with other webstore and resellers to sell products through alternative channels
  • Big opportunity to sell in brick-and-mortar channels.
  • Expand product offering: o Water bottles for bicycles o Water bottles for kids o More styles and colors for stainless steel tumblers

Seller Notes

Additionally to the cost of the business ($265k), the buyer needs to acquire the inventory that will allow him to continue operating the at cost (seller can provide all proof necessary). Current value of inventory is approx $250k."

List of Assets:

  • Approx. $250k of inventory (not included in the price of the business at Flippa, but it is part of this sale operation)
  • Registered Trademark
  • Domain URL
  • Graphic designs of all the boxes
  • Product’s 3D renders
  • Optimized Amazon listings
  • Product images
  • Listing copy
  • EBCs
  • Professional Videos (Just shot 5 videos, worth $1,000/ea.)
  • GS1 barcodes

Seller will provide post sale support for 30 days and will provide the buyer a walkthrough of every aspect of the business.

Attachments

Assets

  • Domains
  • Inventory on hand or on order at the time of closing
  • Registered trademarks
  • e-Commerce platform accounts

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Jack Benzaquen

United States

Jack is a serial entrepreneur and expert in online businesses. He has founded more than 4 online businesses with over 6 figures each in annual revenue. Jack holds a bachelor’s degree in Systems Engineering and an MBA in Finance.

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