Business Name

The Thrifty Kiwi

Business Model


Asking Price
Multiple 1.7x
Lifestyle blog with articles in health, beauty, home, and food.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $1,281 $993 $782
Expenses $0 $0 $0
Net Profit $1,281 $993 $782
Month Pageviews Users
April 2019 120,668 86,916
May 2019 89,615 64,076
June 2019 20,874 15,284

Note: Traffic data was provided on 10 June 2019. Enquire for more recent data.

Business Description

The Thrifty Kiwi blog strives to share the most helpful tips for your lifestyle needs. The blog promotes easy to follow advice for a healthy body, life, and home.

How does your business make money?

We make money through advertising and affiliate marketing.

Why should someone buy this business?

The Thrifty Kiwi has been through the rigorous approval process of our advertiser Mediavine, which pays upwards of 10-20x RPM compared to Adsense. The blog has plenty of content for consistent income without the need for new articles (we've had consistent ad income for over a quarter of the year with little maintenance). However, a very important detail is that with if a new and steady stream of content is introduced, the potential earnings can rise exponentially higher than current.

How can the future owner improve this business?

Write more original content and create more listicles. As previously stated, there weren't many new articles added to the blog in the past few months. Income has stayed consistent but there was little to no growth because there was no content writer and no one promoting the blog (on Pinterest).

Why are you selling this business?

No longer have time to work on the website (I will be going back to school soon) though I know its potential is far greater if/when new content is introduced.

Business Strengths

  • Evergreen Niche
  • Passive Revenue
  • Strong Recuring Revenue

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Improve or Outsource Operations

Key day-to-day operations

  • Website Maintenance
  • Content marketing


  • Affiliate Marketing
  • SEO


  • Domains
  • Relevant email accounts
  • Social media accounts

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Giao Ly

Verified Account

United States

I'm a current student with a passion for entrepreneurship and making money online. I love to try out new things whether it's gadgets or new gigs.