Flippa
FOR SALE
Business Name

StayUncle

Business Model
Marketplace
Industry
Internet

$130,000

Asking Price
This online hotel booking platform for unmarried couples has over 1000 registered hotels across 45 cities in India.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
India
Date of Founding
2015
Full-Time Staff
1 to 10
Annual Revenue
$979,801
Annual Expenses
$1,110,315
Annual Net Profit
-$130,514
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $80,245 $78,377 $66,329
Expenses $87,820 $80,587 $69,080
Net Profit -$7,575 -$2,210 -$2,751
Month March 2019 April 2019 May 2019
Pageviews 741,404 742,914 630,826
Users 96,290 85,011 60,438

Note: Traffic data was provided on May 22, 2019. Enquire for more recent data.

Business Description

StayUncle (https://stayuncle.com) is an online booking platform exclusively for couple friendly hotels in India. We have already built a network of 1000+ hotels across 45 Indian cities that allow unmarried couples with no questions asked and guaranteed privacy. Before StayUncle it was almost impossible for a local couple to stay in a hotel unless they are married, due to conservative mindset. We've carefully selected onboarded and trained hotels all over India which welcome StayUncle guests with the highest level of service, and guaranteed privacy.

How does your business make money?

Standard margin of most hotel aggregators is 10-15% on the supply price. However we are a premium brand where the service involves a great element of trust and scrutiny which is why we are able to add 20-25% on top of the supply price.

IMPORTANT: Last year the company introduced Pay at Hotel booking also know as Pay with Cash. It enables customers to pay us online only the booking fee and then pay the remaining amount directly at the hotel. This is the reason why in the PnL statement, the operational revenues appear lower this year compared to last one, because for Pay at Hotel bookings only a fraction, not the full amount is billed by us. This said, number of transactions and net revenues remain unchanged year on year.

Why should someone buy this business?

StayUncle is at the moment generating sales and stable month-on-month cashflow with barely any customer acquisition costs. Word-of-mouth and brand loyalty is extremely strong because of our content marketing and storytelling wizardry which gives the brand a distinct personality and in return keeps the cost of new customer acquisition extremely low. Conventional financiers and VCs are reluctant to jump in because the business addresses an enormous cultural taboo in India.

How can the future owner improve this business?

The future owner could pivot from aggregator to franchise-based model, launch a distinct brand of love hotels in India and expand it across entire South Asia. Or simply proceed to expand under the current aggregator model into smaller towns in India where the problem with couples not having a place to hang out is even more severe. We still haven't even touched that market.

Why are you selling this business?

I have spent 8 years in India out of which almost 4 in building the business from zero to millions at a sustainable rate of growth. I find my passion more in building businesses from zero and growth hack our ways to the first $10 million rather than scaling existing businesses from $10 million to 100 million. There are emerging tech trends I want to explore and be part of, marketplaces at least to me appears bit demode nowadays.

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • High levels of Automation
  • Lots of Repeat Customers

Opportunities for a new owner

  • Start Selling into New Markets
  • Capitalise on the Emerging Market
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory
  • Programming / Development

Marketing

  • Facebook Advertising
  • Word of Mouth

Assets

  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • Google Adwords

Social Media

Facebook
40K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Blaze Arizanov

Verified Account

Estonia

Cofounder and CMO StayUncle.com, full stack marketer, published author, speaker.

More about me - https://tinyurl.com/y3xdet95

Contact