Facts and Figures
Note: Traffic data was provided on 17 March 2020. Enquire for more recent data.
I started GarageSpot.com in 2016 to satisfy my inner Tim Allen. All content is 100% genuine — nothing was created for SEO or "spun" using apps. Tool companies like RYOBI, Milwaukee, Audew, and others send us stuff to review quite often. The site sees about 10k (up and down), unique users each month—almost 90% of which is organic traffic. We're ranking higher than some of the tool companies that send us stuff. The bounce rate is high, as most visitors simply want to see a review of a tool or piece of lawn equipment and then jump off to Amazon or Home Depot to buy it (hopefully). The content on the site is quite personalized to me (e.g. I reference my Jeep sometimes, my wife, etc.). Editing will likely be necessary, as I would not want my name/bio on the site after it is sold. Oh, and there are about 20k Facebook fans on our page, 500 or so Instagram followers, and an email list of about 450. The social accounts are tied to my personal accounts so we'll have to work that out. Most of the FB fans were "bought" through boosted posts and engagement is (now) quite low thanks to FB's pay-to-play practices. This is a Wordpress site being hosted on WP_ Engine. I have a full 10 GB backup of the site. It does have some paid plugins (it runs on the Sahifa theme).
How does your business make money?
Amazon affiliate, almost exclusively. The AMA account is tied to other websites I run so you would be responsible for updating all links on the website to point to your own Amazon affiliates account. After a year of trying, we just got accepted into the Home Depot affiliate program but I don't know how to transfer that either so, again, the buyer will need to work that out.
Why are you selling this business?
I've always had a full-time digital strategy gig outside of GarageSpot.com. And when the site became more of a job than fun, I just got tired. I stopped posting for about eight months a couple of years ago (although nothing suffered at all in terms of traffic), but then started back up for whatever reason. I love photography and tinkering in the garage, so the two went well together—but I'm just tired of it now.
- Brand assets
- Customer databases
- Social media accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Forty-something years later, Michael still doesn't' know what he wants to do if he grows up. Raised around cars and trained in diesel mechanics, Michael has owned a successful detail shop, developed and sold software, led a K-9 SAR team, ridden the dot-com wave as a marketing & PR executive, led digital strategy teams at both large and small agencies, and now this. He digs Jeeps, off-road racing, football, photography, writing, making EDM, cranking metal, PC gaming, and a plethora of other contradictory things.