Flippa
FOR SALE
Business Name

I Heart Posh Shoppe

Business Model
e-Commerce
Industry
Design and Style

$90,000

Asking Price
Multiple 1.4x

+ $43,061 Inventory

10yr Old Shopify Store Making $4,606.69 Profit/m | 36% Net Profit Margin| 26% Organic Search Traffic | 35,000+ Emails
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2011
Full-Time Staff
-
Annual Revenue
$138,641
Annual Expenses
$75,576
Annual Net Profit
$63,065
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020
Revenue $23,641 $10,642 $8,311 $7,485 $6,165 $4,462 $6,432 $13,185 $10,948 $15,178 $16,357 $15,828
Expenses $12,784 $4,670 $4,013 $4,080 $4,298 $1,631 $3,640 $10,671 $13,003 $6,091 $12,217 $6,256
Net Profit $10,857 $5,972 $4,298 $3,405 $1,867 $2,831 $2,792 $2,514 -$2,055 $9,087 $4,140 $9,572
Month Pageviews Users
February 2020 120,269 10,744
January 2020 128,133 12,671
December 2019 116,569 10,341
November 2019 109,427 11,257
October 2019 129,201 14,514
September 2019 97,419 9,453
August 2019 71,775 6,784
July 2019 95,904 8,636
June 2019 113,426 10,742
May 2019 127,778 11,417
April 2019 144,545 13,381
March 2019 258,148 20,996

Note: Traffic data was provided on 12 March 2020. Enquire for more recent data.

Business Description

Thank you for taking the time to look this brokerage listing. I have done full due diligence on this business and verified all of the details represented here.

iHeartPoshShoppe.com is a successful eCommerce Shopify store that sells fashion products to the plus size community in USA. Has a strong focus on building a strong brand image and social media following.

Business highlights:
- 10yr old Shopify store $4,606.69/m profit with high net profit margin of 36%
- Comes with 2,329 $43,061 worth of inventory with a sale value of $79,676
- Recognised and trusted brand in the Plus Size clothing niche
- less than $2000 a year on average spent on Google Ad words, SEO, Facebook Ads, Instagram Ads, etc
- 26% of traffic is from organic search, 40% from Social media.
- Extremely high rate of ~40% returning customers
- Has over 35,000 email subscribers on Mailchimp
- Ranks high in Google search results for popular and branded keywords
- Facebook page with 13,100+ likes https://www.facebook.com/iheartposhshoppe
- Instagram account with 36,600+ Followers https://www.instagram.com/posh_shoppe/
- YouTube account with many video reviews https://www.youtube.com/user/iheartposhshoppe/featured
- Current employees can be contracted to work with the new owner, automating most of the operations.

A comprehensive 51 page Information Memorandum can be found attached to the listing, which includes:
- Business outline
- Company History
- Product and customer information
- Marketing Breakdown
- Supply Chain information
- Financials and traffic data

I have also compiled all of the important KPIs in a comprehensive spreadsheet like profit & loss statement, traffic data, conversion rates, return rates and profit margins and much more. Please private message me with your google email address and I will give you access.

How does your business make money?

Revenue is made by selling plus size clothing on the site iheartposhshoppe.com. The store has made gross revenue of $138,640 and a total net profit of $55,280 in the last 12 months.

Items sold include dresses, tops, bottoms, outerwear, jeans, jumpsuits, active and seamless wear, and seasonal items like swimsuits, in plus sizes ranging from sizes XL-3X or 14-22.

Posh Shoppe started out as an Ebay store in 2010 which was quickly outgrown. In early 2012 the store was transitioned to a private domain iHeartPoshShoppe.com.

An Amazon seller account was created and used for a short while a few years back. This account is currently closed by owners decision. Both the Ebay store and Amazon seller accounts can be used to expand the reach of the business.

The profit in November is low because the owner bought additional stock to allow for an influx of sales over Black Friday and Cyber Monday. These sales flowed over to the profits of December.

Why are you selling this business?

The business was started by a husband and wife team who both engage in full-time ministry/volunteer work and were looking for work to supplement their incomes.

Within two years of starting the business, it was earning enough for the husband to quit his full time job, and for the two of them to run on a part-time basis.

Now, after 10 years of running this business, and it has grown in all aspects—number of visitors, orders, customer service concerns, social media accounts and followers, marketing needs, etc.

It has huge, untapped potential for growth. However, since the owners are determined to keep secular work to a part time basis, they have decided that it would be best to sell it someone who can devote the time to explode the business to new heights.

The owners have devoted much time and effort into building a brand. With a brand, customers are attached to Posh Shoppe based on strong emotion, not just product and service alone. This empowers the business of becoming more than just a clothing store.

The business can expand into many other lines (shoes, makeup, intimates, accessories, shape wear, to name a few); new lines can easily be introduced with same values and merit Posh Shoppe stands for.

I am a broker and don't operate any part of the business. If you are interested in having me broker your business for you, please visit https://www.jwburri.com/sell-your-website/ for a valuation.

For buyers, join my exclusive buyers list here https://www.jwburri.com/buyers/ and follow me as a seller on Flippa to be notified of all my future listings.

Inventory

Units
2,329
Value
$43,061

Assets

  • Brand assets
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
13K followers
Twitter
0 followers
Instagram
37K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Broker

Joe Burrill

Verified Account

Australia

My name is Joe Burrill and I have been buying and selling website business since 2012.

I personally run multiple website portfolios, am an experienced website broker and have done over 50 different deals as both a buyer and seller, totalling over $350,000.

I beleive in really getting to know my clients before dealing with them, so that I know that the business is real and that the new owner will be more than happy with it.

Having bought so many sites myself, I know what a buyer wants to see when looking at a business to buy. It is this insight that helps me portray the businesses I sell in a way they are confident to buy.

Contact