Facts and Figures
Note: Traffic data was provided on 15 May 2019. Enquire for more recent data.
The Bar Cartist is an established website in the Home Bar Accessories niche (barware, glassware, bar carts), selling products for anyone looking to add some style to their home or apartment! The business can easily scale by adding new suppliers/selling complementary products, doing wedding registries, etc.
How does your business make money?
We make money by receiving orders online through our website TheBarCartist.com. Then, we send the orders to our drop shipping suppliers and they ship the product to the end customer. The difference between the price we sell the product for online and the cost of the product is how the business makes money.
Why should someone buy this business?
I believe it would make the perfect business for someone who is an aspiring Instagram influencer and has an eye for design. We have already paid for professional branding for The Bar Cartist that cost >$2,000 (which looks amazing in my opinion).
The website is already established in the Google search engine. We currently rank 2nd on Google for the keyword "bar cart essentials" and receive traffic from various other keywords. There is tremendous ability for growth with more SEO and better “blogger” content. We think that posting articles related to bar carts/barware/home design could easily increase organic traffic to the website.
We have already built up an Instagram following and have >1,110 followers. This could be scaled by someone who posts regularly and grows the following. The market for home décor on Instagram is HUGE and I believe sales could be increased massively with a solid Instagram/Facebook ads campaign. We also have an email list with ~500 subscribers.
How can the future owner improve this business?
I believe the best way to improve the business would be to put some time into a great marketing campaign using social media, email, and organic search. I could go into much more detail in an email (this Flippa field limits my word count). Overall, the business just needs someone with some passion and a bit of time to commit to growing a fun online brand.
Why are you selling this business?My business partner and I purchased the business in January 2018 because we were interested in growing an online brand as a fun side project. It was fun and we learned a lot, but we are selling the business because we now both run a different company that takes up all our time. The Barcartist is a fantastic platform for someone who loves home décor/barware and would like to take on a fun project marketing on social media, email, etc. We have tried to hire a CEO to run the business for us since we think it's such a great concept but haven't found the right person to take on the project. I think it's a fantastic platform for someone who loves home décor/barware and would like to take on a fun project marketing on social media, email, etc.
- Key Words Ranking
- Evergreen Niche
- Scalable Business Model
- Well Established and Unique Brand
- Low Acquisition Cost for New Customers
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Supplier Relationship Management
- Order Fulfilment
- Content marketing
- Email Marketing
- Instagram Advertising
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Customer databases
- Hosting accounts
- Marketing materials and collateral
- Relevant email accounts
- Social media accounts
- Vendor contacts
- Website files, source code and content
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller