Business Name


Business Model
Health and Beauty


Asking Price
Multiple 0.2x

+ $33,000 Inventory

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Ecommerce optical company selling non-prescription computer glasses.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
1 to 10
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $28,910 $28,294 $16,084
Expenses $32,512 $27,243 $17,244
Net Profit -$3,602 $1,051 -$1,160
Month Pageviews Users
June 2019 3,697 1,115
May 2019 62,549 17,304
April 2019 74,656 21,305

Note: Traffic data was provided on 02 June 2019. Enquire for more recent data.

Business Description

We sell high quality computer glasses globally. Mainly to Australia, United States, Canada, New Zealand and United Kingdom.

Our customers typically battle constant sore eyes and headaches from looking at screens all day. Our lenses block out up to 30% of all blue light emitted from digital screens,. reducing eye tiredness and increasing overall wellbeing. The products utility is a hit and has over 100+ 5 star reviews to date.

The business has enjoyed considerable growth since inception. Revenue for the July 19 -June 2019 period is AUD $ 727,282 and profit AUD$ 141,985 . REF P&L.

With a strong brand and foothold in a large category W&S is positioned for growth.

How does your business make money?

We make money from selling direct to consumer through the Shopify platform.

Why should someone buy this business?

The optical industry has a high barrier to entry, and we have taken a large market share especially within Australia. We have healthy relationships with factories and optical labs in China which will allow bigger growth and prescription lens options.

How can the future owner improve this business?

Outsource creative teams in different continents.

Why are you selling this business?

I am selling this business as I believe it will thrive with the correct management and dedicated time. I have moved to the United States from Australia and no longer have the time and means to continue growing the business. I have grown this business extremely fast since its launch in late 2017 and with more funding + great marketing, there really is no ceiling for W&S.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • High Barrier of Entry to Market
  • Large Customer Database
  • Scalable Business Model

Opportunities for a new owner

  • Launch New Products
  • Capitalise on the Emerging Market
  • Improve or Outsource Operations

Key day-to-day operations

  • Customer Support / Service
  • Order Fulfilment
  • Content marketing
  • Adwords Maintenance
  • Product photography


  • Facebook Advertising
  • Google Adwords
  • Instagram Community Management




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.



Verified Account

United States