Business Name


Business Model


Asking Price
Multiple 2.5x
GPL Kit gives WordPress website owners access to over a thousand premium plugins (released under GPL) for a monthly subscription fee.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $2,581 $2,867 $3,182
Expenses $72 $50 $55
Net Profit $2,509 $2,817 $3,127
Month March 2019 April 2019 May 2019
Pageviews 4,625 3,716 2,047
Users 1,101 1,018 573

Note: Traffic data was provided on May 15, 2019. Enquire for more recent data.

Business Description

GPL Kit maintains a database of premium plugins and themes (released under GPL) that's its subscribers can install via their WordPress dashboard. Plugin and theme updates occur seamlessly via the standard WordPress updates function. Users can also download copies of the plugins and themes via our website if they choose.

Key Customer metrics
Total Subscribers : 662
Current Active Subscriptions : 248
Total Subscription Orders : 6630
Average Lifetime Value : $131.58

How does your business make money?

Customers are on a monthly subscription in order to maintain access to the service.

Figures in the profit and loss document are in Australian dollars although we charge customers in US dollars. Revenue growth in the past 3 months can be attributed to a weakening Australian dollar.

*** Revenue figures and asking price on Flippa updated to US dollars.

Why should someone buy this business?

*** We are potentially seeking an Australian buyer as it is more straight forward to transfer Paypal subscription payments to an Australian account. This requires a change of ABN ***

This business is extremely low maintenance with minimal running costs. There is a huge potential to scale the customer base without increasing running costs at all.

How can the future owner improve this business?

The future owner would improve this business by implementing ongoing marketing campaigns and improving the plugin functionality.

Why are you selling this business?

Whilst the business is the most profitable it has been due to steady growth over the past 3 years, we haven't dedicated enough time to marketing the business, communicating with customers regularly and developing further features of the plugin.

Business Strengths

  • Key Words Ranking
  • Brand and Community Loyalty
  • High Profit Margins
  • Low Time Commitment Required
  • Strong Recuring Revenue

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Develop New Features

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory


  • Facebook Advertising
  • Google Adwords


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Nathan George


We're a couple of dudes that love building websites and started this business as a hobby.