Business Name


Business Model
Home and Garden


Asking Price
Multiple 1.6x

+ $18,000 Inventory

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Established Shopify store selling brand name home & body fragrance products.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $8,740 $7,204 $7,844
Expenses $7,354 $5,770 $7,148
Net Profit $1,386 $1,434 $696
Month April 2019 May 2019 June 2019
Pageviews 12,106 14,302 2,914
Users 3,976 4,010 1,019

Note: Traffic data was provided on June 09, 2019. Enquire for more recent data.

Business Description

Fragrance Oils Direct is an established Shopify store, selling brand name home & body fragrance's . We sell brand name fragrance oils & burner lamps, essential oils & diffusers, perfume, lotions and more online to consumers around the United States.

How does your business make money?

Online eCommerce sales.

Why should someone buy this business?

Great upside for an existing e-commerce owner to roll the business into their portfolio, or for a brick and mortar retail store looking to add an online presence.

How can the future owner improve this business?

Add more vendors and products. Spend time and effort on social media marketing, creating content for SEO and sending more emails to existing customers.

Why are you selling this business?

I no longer have the time to dedicate to growing the business and taking it to the next level. I have a new patent-pending (unrelated) that is going to require most of my time going forward to monetize.

Business Strengths

  • Customer Service
  • Large Customer Database
  • Length of Operation in Niche
  • Lots of Repeat Customers
  • Low Return Rate

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Improve or Outsource Operations

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory
  • Order Fulfilment


  • Email Marketing
  • Google Adwords
  • SEO




  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Post sale support

This is support provided by the seller when transitioning the business to a buyer.



Verified Account

United States