Business Name

Essay UK

Business Model


Asking Price
Multiple 0.6x
Website that helps students with their academic work through qualified researchers.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $2,852 $16,076 $10,790
Expenses $776 $776 $776
Net Profit $2,076 $15,300 $10,014
Month March 2019 April 2019 May 2019
Pageviews 260,508 212,044 123,516
Users 174,447 140,224 63,964

Note: Traffic data was provided on May 14, 2019. Enquire for more recent data.

Business Description

When students are struggling with their academic work, they contact the website who puts them in touch with a qualified researcher. The researcher can provide a range of help, such as proofreading, editing, marking, research trails or writing a model answer.

How does your business make money?

The website charges the customer a fee. About 40% is paid to the researcher. The rest is expenses, taxes + profit.

The business is seasonal against the academic calendar with the busiest times being April / May. You can see this from my proof of revenue screenshot which shows the two clear peaks for the busiest period.

Why should someone buy this business?

It's a business you can run from anywhere in the world. You could also use the site for something else rather than the current business and take advantage of the high volume of student traffic.
A full guide to processes will be provided.

How can the future owner improve this business?

This was run by 3 members of a family with a little external support. Unfortunately, at the start of 2019, they decided to move away from the business and work on other projects. It has therefore been neglected since then. It is all about trust & good customer service so just providing someone on the end of live chat or phone makes the biggest difference.

Costs could be reduced.
The expenses of the business are:
Researcher fees - about 40%
VAT - 12% flat rate
Hosting (£250/month, could be cheaper)
Plagiarism software / approx £1 a go
Tech support - the owner invested heavily this year in improving the customer login area and systems. Generally, very little tech support is needed.
Olark - live chat was used (this has been removed for now)
Phone - £18 month
Sundry expenses like new computers.
Contractor fees for any external cover whilst on holiday.
Everything else was staff drawings.

Why are you selling this business?

The owner and his family have decided not to work on the business anymore (they have taken other jobs). So nobody is running the business and unfortunately, that means revenues have dropped compared to the previous year.

Business Strengths

  • High Profit Margins
  • Length of Operation in Niche
  • Outsourced Technical Operations

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Improve or Outsource Operations
  • Improve Customer Service

Key day-to-day operations

  • Customer Support / Service
  • Supplier Relationship Management


  • Email Marketing
  • Facebook Advertising


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Martin Carline

Verified Account

United Kingdom

I'm a business consultant acting as an agent for the seller.