Business Name

Grassroots Coaching

Business Model
Sports and Outdoor


Asking Price
Multiple 5.9x
Grassroots Coaching is the original Football / Soccer coaching online community established in 2005.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020
Revenue $600 $625 $650 $750 $700 $700 $725 $700 $725 $800 $775 $750
Expenses $5 $5 $5 $5 $5 $5 $5 $5 $5 $5 $5 $5
Net Profit $595 $620 $645 $745 $695 $695 $720 $695 $720 $795 $770 $745
Month Pageviews Users
January 2020 4,337 2,611
December 2019 4,055 2,626
November 2019 6,199 3,759
October 2019 7,698 4,869
September 2019 12,182 7,280
August 2019 9,614 6,049
July 2019 9,521 5,313
June 2019 9,116 5,595
May 2019 12,207 7,890
April 2019 11,744 7,189
March 2019 15,264 9,792
February 2019 12,219 8,016

Note: Traffic data was provided on 05 February 2020. Enquire for more recent data.

Business Description

Grassrootscoaching.com helps to make life as a coach simpler and more rewarding. Membership allows coaches to gain access to 100’s of unique coaching drills in the form of videos, visuals and written instructions to help them get the best from their team. These tips and tricks are available with full mobile access so they can take your drills to training sessions.

The founder, Mike Trusson, has some amazing credentials and experience together with a real passion for football which has enabled him to develop this popular resource.

These credentials together with the seal of approval from Tony Pulis, Premiership Manager of the year 2014 makes Grassrootscoaching.com a must have resource crammed with high quality and user friendly content for coaches of all levels around the world.

How does your business make money?

The website runs a subscription model with three price options. The most popular is the £14.99 per month option.

We have 8k+ YouTube subscribers with over 340k views, and a database of over 26,500 email subscribers - All included in the sale.

Why are you selling this business?

Grassroots Coaching has been run on a part-time basis for the last few years by two partners who unfortunately do not have the time to continue. It’s ready to be moved to the next level, something we don’t have the time or ability to achieve.

We love Grassroots Coaching with a passion, it’s been our baby for many years and we would love it to once again become one of the World’s biggest and best soccer coaching platforms. We would like the new owner to have the potential to achieve this.


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Simon Tann

United Kingdom