Business Name

Cold Collar

Business Model


Asking Price
Cold Collar is a resume writing website. I used it actively from 2012 -2017 to sell resume writing services as full-time job.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $0 $0 $0
Expenses $40 $40 $40
Net Profit -$40 -$40 -$40
Month March 2019 April 2019 May 2019
Pageviews 1,596 1,093 456
Users 1,069 697 258

Note: Traffic data was provided on May 13, 2019. Enquire for more recent data.

Business Description

We create highly powered websites to help job seekers get noticed by their next hiring manager.

How does your business make money?

We make money from selling resume writing services. In addition to that, we've also made money on affiliate services and LinkedIn writing services, career coaching, interview training, public speaking and more ....

Why should someone buy this business?

This website is PERFECT for a new resume writer who wants to hit the ground running with an established system and incoming leads -- I'd be happy to discuss including the scripts, old client docs, templates, etc. along with the website for the right buyer.

Using this site as the primary driver, I made nearly 200K in revenue in 4 years time.

2013 $9,273 (6/mo)
2014 $26,005
2015 $40,671
2016 $67,798
2017 $51,340 (

Not only was this a great business, but I hit consistent 40%+YOY growth from inception to close: 40.22% (2014), 56.40% (2015), 66.70% (2016), 51.45% (2017)

How can the future owner improve this business?

A future owner could do a few things: First, change the host to save cost. I pay $35 a month (long story), but I think it could be hosted for about $50/year. From there I would increase traffic, blog, social, etc ... I've done very little there.

Secondly, I would simplify the offering. The main income-producing driver for this site was resume writing services, so I would focus on that, and get rid of ancillary services (and instead simply offer affiliates so you can still get paid for other services!)

Why are you selling this business?

The truth is, I moved into the recruiting business in June of 2017 and I've done VERY little with it since (I log in monthly and pass off leads to another writer who pays an affiliate fee) I keep thinking about doing this more on the side, but I just don't have time ... I would love to pass off what it took me 4 years to build and help YOU hit the ground running and avoid many of the mistakes I made along the way. Happy to provide support to help you hit the ground running!

Business Strengths

  • Customer Service
  • High levels of Automation
  • Positive Customer Reviews
  • Scalable Business Model
  • Turn-key Operations

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Improve or Outsource Operations

Key day-to-day operations

  • Customer Support / Service
  • Order Fulfilment
  • Website Maintenance
  • Content marketing


  • Affiliate Marketing
  • SEO
  • Word of Mouth





  • Brand assets
  • Customer databases
  • Domains
  • Hosting accounts
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Vendor contacts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Will Wegert

Verified Account

United States

I'm Will Wegert, founder of ColdCollar.com. I live in Denver with my wife and son. I now work in the recruiting, but'd love to see this resume business get new life!