Business Name


Business Model
Health and Beauty


Asking Price
Multiple 2.2x

+ $3,000 Inventory

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We are an oral hygiene company based in Europe. Our signature product is a premium teeth whitening kit, which is made in The USA. all our products are 100% natural and pain free!
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Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $2,000 $3,000 $3,600
Expenses $500 $600 $700
Net Profit $1,500 $2,400 $2,900

Business Description

Currently, we sell 2 products: which are a premium teeth whitening kit and a whitening gel. Both products are made in The USA. The products are 100% natural, vegan friendly, cruelty free and cause no sensitivity to the teeth.

We guarantee 100% results or your money back and up to 8 shades whiter teeth. Unlike, many other teeth whitening kits on the market, this one really works and is 100% safe (tested and approved by organizations).

We are also offering our whitening gels as a subscription to our customers. They can order our gels at the frequency of their choice to maintain results.

We already have completed many collabs with our ambassadors over a short-time period and it's proven to be very profitable.

How does your business make money?

Currently, we make money by selling teeth whitening kits and gels. The whitening gels are bought frequently by customers who already bought the kit to maintain their teeth whitening results.

Why should someone buy this business?

I started the business about 6 months ago and with very little time invested, I managed to make the business very profitable. I'm convinced that a good marketer can make it a million dollar business within a year if you really dedicate time to it.

Many influencers want to work with us and promote our products in exchange for a fee or free products. This form of marketing has proven to be very profitable for us.

The brand managed to gain a lot of profit with very little spend on social media marketing. Further, I spend 2 to 3 hours daily to respond to emails, post on the accounts and send out orders. So, I believe that with more time you can really grow it to a million dollar business within a year.

Lastly, there are still huge opportunities when you expand the product range with, for example, toothpaste, mouthwash, etc.

How can the future owner improve this business?

  • Spend more time on marketing
  • Contact influencers
  • Post more campaigns
  • Expand product range
  • sell into new markets (currently we only sell in The Netherlands)

Many opportunities and potential !

Why are you selling this business?

Due to health issues, I won't be able to proceed with the business. I'm planning to travel the world after I recover and start a new e-commerce business after I'm back.

Business Strengths

  • Customer Service
  • High Profit Margins
  • The Business Is Currently Growing
  • Well Established and Unique Brand

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Customer Support / Service
  • Order Fulfilment
  • Website Maintenance
  • Content marketing


  • Facebook Advertising
  • Influencer Marketing
  • Instagram Advertising




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.