Business Name

Health Skeptic

Business Model
Health and Beauty


Asking Price
Multiple 1.3x
A health product review blog that makes passive income from affiliate marketing.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $3,803 $3,605 $2,020
Expenses $10 $10 $10
Net Profit $3,793 $3,595 $2,010
Month March 2019 April 2019 May 2019
Pageviews 8,552 5,859 2,111
Users 6,695 4,519 1,649

Note: Traffic data was provided on 11 May 2019. Enquire for more recent data.

Business Description

Health Skeptic is an affiliate business. We make money by writing reviews for health products space and receive an affiliate commission when buyers make a purchase via our site.

How does your business make money?

We make money from reviewing affiliate products. We earn commissions when readers buy products that we write about through our affiliate links. Our website traffic is from Google organic search and social media.

Why should someone buy this business?

This website has been getting consistent traffic and sales since shortly after it launched about 2 years ago. It has strong Google rankings for a wide variety of buyer-intent keywords. With well-written content, high-quality backlinks, an inter-connected network of social profiles, and solid on-page SEO, this website has the potential to get more and more traffic from Google over the long term. This website competes with (and often ranks higher than) many established authority review sites for product review keywords.

A buyer could simply maintain the site and receive passive income for the foreseeable future. Or they could grow the site into a major authority site and dominate Google search for health product reviews.

Within a few months of launching the site, I began making an average of $2000-4000 month passively, with very little work (less than 5 hours/week).

I sincerely believe a buyer could ramp up the monthly income quickly, and sustain it long term.

How can the future owner improve this business?

The future owner could add more content and affiliate product reviews, grow the social media following, monetize with AdSense (or other ad networks) and create an email list. There is a lot a future owner could do to make this into a lucrative source of income.

Note: One of the sources of revenue for this website is an affiliate offer for which the new buyer will need to be approved in order to promote. Please message me for more details.

Why are you selling this business?

I am selling this website because I'm going back to work full time. At the moment I am too preoccupied with applying for jobs and studying for a board exam to give this website much attention. And having the extra cash right now would help with possible moving expenses when I get a new job. I would love to see someone succeed with this website and grow it to its full potential. I just don't have the time or energy to commit to it anymore myself.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • Passive Revenue

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Website Maintenance
  • Content marketing


  • Affiliate Marketing


  • Domains
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Samuel Bailey

Verified Account

United States