Business Name

Montgomery County Gazette

Business Model
General Knowledge


Asking Price
Multiple 2.3x
A community newspaper serving all of Montgomery County, Texas.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $79 $174 $434
Expenses $81 $86 $94
Net Profit -$2 $88 $340
Month March 2019 April 2019 May 2019
Pageviews 9,659 16,793 2,688
Users 5,104 10,539 1,721

Note: Traffic data was provided on May 11, 2019. Enquire for more recent data.

Business Description

The Montgomery County Gazette is a community newspaper bringing "Real Local News" to Montgomery County. We pride ourselves in providing documentation with any claims in our stories, as we provide the facts and let our readers form their own opinions.

How does your business make money?

The Montgomery County Gazette makes money by selling advertising to local businesses and political advertisements, along with AdSense revenue based on matched content. The website could easily be further monetized with click ads, direct advertising, and subscription-based services.

Why should someone buy this business?

Montgomery County, Texas currently has a population of 550K people which is projected to increase to over 800K by 2030. The local economy is opening new businesses, adding jobs, and developing new subdivisions and apartments, providing many opportunities to increase advertising revenues.

The Montgomery County Gazette is also a recognized Google News source with an established readership, using a system to update content.

The business owns the domains and the dba's for the East Montgomery County Gazette and the Montgomery County Gazette as follows:


The business' website has a fully functional mobile version so readers can interact on all platforms, with technical support available from the hosting platform 24/7/365 to insure minimal downtime and assistance editing the template design and troubleshooting for both the online and mobile versions.

How can the future owner improve this business?

This business is ready to be monetized. It already has the internet and social media presence, the content, and the followers. This is a marketer's dream.

Why are you selling this business?

The Montgomery County Gazette has grown tremendously over the years. After my daughter's first year of college, she happened upon an opportunity of a lifetime to further her career in journalism. We are looking for a buyer to continue the Montgomery County Gazette and fill the gap in local news that would be left if we were to close the business instead of selling it.

Business Strengths

  • Lots of Repeat Customers
  • The Business Is Currently Growing
  • Turn-key Operations
  • Well Established and Unique Brand
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Develop New Features

Key day-to-day operations

  • Website Maintenance
  • Content marketing
  • Adwords Maintenance


  • Affiliate Marketing
  • Facebook Advertising
  • Twitter


  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Sherrie Shorten

United States

My daughter, who is pictured in the profile picture, began at the age of 15 by transcribing videos for a videographer. We setup a website to capture all of her original work, assuming it would be useful as a portfolio on a future college application.

We soon realized there was a need for unbiased local news and opened the East Montgomery County Gazette.

Hurricane Harvey was a turning point for the business when the online paper began running countywide stories and updated the name to the Montgomery County Gazette.

Through disasters, elections, and local events, the Montgomery County Gazette has grown into a business we never imagined.