Flippa
FOR SALE
Business Name

GWG Gifts

Business Model
e-Commerce
Industry
Lifestyle

$60,000

Asking Price
Multiple 2.4x

+ $3,000 Inventory

Personalized Favor Business in the Wedding Niche. Only one other competitor - Huge AOV
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2017
Full-Time Staff
-
Annual Revenue
$44,666
Annual Expenses
$20,000
Annual Net Profit
$24,666
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020
Revenue $2,845 $2,970 $2,952 $2,494 $3,468 $3,373 $6,649 $4,942 $5,540 $3,409 $3,741 $2,282 $3,396
Expenses $1,261 $792 $1,870 $841 $1,230 $1,893 $3,087 $2,103 $1,500 $1,598 $2,317 $912 $1,412
Net Profit $1,584 $2,178 $1,082 $1,653 $2,238 $1,480 $3,562 $2,839 $4,040 $1,811 $1,424 $1,370 $1,984
Month Pageviews Users
December 2019 8,124 3,152
November 2019 8,512 3,231
October 2019 10,288 3,731
September 2019 11,498 4,047
August 2019 12,409 4,050
July 2019 11,878 3,928
June 2019 8,061 2,854
May 2019 10,422 3,446
April 2019 10,786 3,349
March 2019 8,469 2,929
February 2019 8,488 2,691
January 2019 10,516 3,551

Note: Traffic data was provided on 24 January 2020. Enquire for more recent data.

Business Description

Launched in October 2016, Gourmet Wedding Gifts (https://gourmetweddinggifts.com/) sells unique, personalised gifts and favors for weddings, birthdays and anniversaries on both etsy(50% of sales) and direct to consumer.

Their most popular product is the heart shaped stroopwafels which accounts for 95% of their sales to date. There is only one other competitor that is doing this.

They currently process 53 orders p/mo across Shopify and the Website. The AOV is USD$300-$400 for non sample orders.

Business is seasonal with most of the business being done in the summer months when weddings are happening. Business is growing YoY

How does your business make money?

Gourmet Wedding Gifts employs both a drop ship model model or in house fulfillment, depending on how much margin the owner wants to take— products are purchased either from a partner who ships directly to the customer. These products are edible, so most drop-shippers can't enter with a product from China to disrupt the business model

If needed inventory can be ordered from another wholesale channel where the COGS are 50% of what the direct to consumer partner charges. To date 90% of orders have been with the DTC partner

Why are you selling this business?

The owner of the business has an opportunity to take control of a much larger business and is looking to focus full time on that. To facilitate the transaction, The buyer is willing to take a seller note for 30% of the transaction.

Inventory

Value
$3,000

Assets

  • Brand assets
  • Domains
  • Existing manufacturing relationships
  • e-Commerce platform accounts

Social Media

Facebook
1.2K followers
Twitter
79 followers
Instagram
5.3K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

John Chen

Verified Account

United States

Former Hedge Fund Guy. Avid basketball fan. Guy who actually reads books.

Contact