+ $25,000 Inventory
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Facts and Figures
|Month||February 2019||March 2019||April 2019|
This business is a direct to consumer eCommerce business selling affordable luxury jewelry. Today, most sales activity is direct (our site) with a growing Amazon channel.
Check out the webinar: http://www.youtube.com/watch?v=J5h59KtrHgc&t=2m25s
The business has grown substantially since it was first acquired on Flippa over two years ago...
Sales Success -
The business operates with a 90% gross profit margin and AOV of $100. This AOV is considered outstanding with the reported industry average being just $76.
User Acquisition -
PR activity has helped. This year we've been featured on Wendy Williams and The Real.
Additionally, there's an existing strong following. 30% of traffic is direct and our social following is growing:
- 43,000 Instagram followers
- 50,000 subscribers
Brand Value -
The brand has been trademarked and registered with the USPTO and our demonstrated customer obsession has driven over 200 five star reviews on TrustPilot.
How does your business make money?
Steps as follows:
1. We outsource the design and manufacturing
2. We merchandise for the site (turnkey)
3. Sell direct to the customer
Why should someone buy this business?
After buying the business on Flippa 2 years ago we have invested and optimised the business. It's performing exceptionally well and customers love our product. The opportunities are fantastic:
Our Amazon segment has grown 400%. Off a low base there's huge additional opportunity to grow this channel.
Customers love us. Harness this network to grow an additional following including the launch of a referral program.
Access up to $150K in pre-approved non-recourse financing from Paypal Capital / Shopify Capital financing.
Inventory is also negotiable as a flex solution can be provided so that new owners don't have to hold much inventory
With the purchase of the business includes $50K worth of high level courses from marketers such as Ezra Firestone, Molly Pittman, Ryan Deiss, and other full stack marketers.
How can the future owner improve this business?
Specific and in-depth detail can be provided. In short:
SEO. There's been no / little effort to optimise our site for additional organic and direct acquisition.
Paid Search / FB ads. We are less skilled here. Existing ad costs represent 50% of revenue. We know there are efficiencies to be gained here.
Inventory/COGS. Currently inefficient. We've recently received quotes for less expensive supply and delivery. There are further efficiencies to be gained with a full cost audit. The existing product is a very high quality. Range expansion may include substituting the existing 18k Gold Plated or Sterling Silver for more cost efficient 18k Plated on brass.
Product expansion. Today, we sell mostly rings. There's opportunities to expand the range significantly.
Why are you selling this business?
We had originally bought this business on Flippa over 2 years ago. Since then we've grown the business at least 50x.
I used to work in Private Equity. I'll be partnering with a firm to acquire a bigger business post exit.
- Customer Service
- High Profit Margins
- Low Return Rate
- Well Established and Unique Brand
- Overall Market Size
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Managing Staff
- Customer Support / Service
- Managing Inventory
- Product Sourcing and Design
- Email Marketing
- Facebook Advertising
- Instagram Advertising
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Custom technology
- Customer databases
- Existing manufacturing relationships
- Inventory on hand or on order at the time of closing
- Marketing materials and collateral
- Policy and Process documents
- Registered trademarks
- Social media accounts
- Website files, source code and content
- e-Commerce platform accounts
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.