Business Name


Business Model
Sports and Outdoor


Asking Price
Multiple 2.4x
Fitness Fighters is a Amazon affiliate website
This business owner has manually entered their financials

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $2,457 $1,839 $1,817
Expenses $20 $20 $20
Net Profit $2,437 $1,819 $1,797

Business Description

Provides information on various sports and fitness products

How does your business make money?

The site makes money through Amazon affiliate links and a bit from Adsense.

Why should someone buy this business?

Fitness fighters is a well established website with a proven track record of consistently making money. Articles tend to rank quick on google.

How can the future owner improve this business?

There is a lot of room for improvement which is why I am selling the website as I don't have enough time to implement this due to other ventures.
Personally, I would rewrite some old articles, when this happens they quickly gain better rankings ( I have done this with a few recently).
I would also put more information articles on the site with keywords related to the content already on the site to be more topical.
The site has only been monetised in the UK due to the Amazon localisation plugin I was using causing problems, I decided to stop using it about a year ago. I did intend to get some fitness products white labeled and start selling through FBA and on the site, this is something the new owner could consider.
There is also the opportunity to add an info product.
Finally, I would get more backlinks to the articles ranking in the top 10.

Why are you selling this business?

Unfortunately I don't have enough time as I am busy with other projects.

Business Strengths

  • Key Words Ranking
  • High Profit Margins
  • Length of Operation in Niche
  • Well Established and Unique Brand

Opportunities for a new owner

  • Introduce Further Revenue Streams


  • SEO


  • Domains
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Daniel Earle

United Kingdom

I started making Amazon websites 3 years ago after been introduced to the process by a friend. Since then I have gone on to build up a number of successful sites and managed to get out of the 9 to 5 grind.