Flippa
FOR SALE
Business Name

Purrfect Packs

Business Model
e-Commerce
Industry
Home and Garden

$77,500

Asking Price
Multiple 2.4x
Purrfect Packs is a subscription box for cats. Profit has grown each of the last 6 months/All-time high subscriber base!
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2018
Full-Time Staff
-
Annual Revenue
$69,000
Annual Expenses
$36,570
Annual Net Profit
$32,430
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019
Revenue $5,263 $5,110 $5,585 $5,194 $5,419 $4,867 $5,486 $5,869 $6,025 $6,352 $6,585 $7,047
Expenses $2,789 $2,708 $2,960 $2,752 $2,872 $2,579 $2,907 $3,110 $3,193 $3,366 $3,490 $3,734
Net Profit $2,474 $2,402 $2,625 $2,442 $2,547 $2,288 $2,579 $2,759 $2,832 $2,986 $3,095 $3,313
Month Pageviews Users
December 2019 11,853 2,785
November 2019 9,932 2,350
October 2019 8,921 2,032
September 2019 7,979 1,846
August 2019 9,754 2,136
July 2019 8,684 2,005
June 2019 7,454 1,698
May 2019 6,671 1,530
April 2019 6,574 1,496
March 2019 9,114 2,025
February 2019 10,319 2,313
January 2019 8,161 1,827

Note: Traffic data was provided on 04 January 2020. Enquire for more recent data.

Business Description

Purrfect Packs was established in February of 2018 and is a monthly subscription box for cats that focuses on healthy treats and fun/exciting toys.

In December the revenue was $7,047 and the profit was $3,313. Revenue and profit has increased each month for the last 6 months. The current breakdown of subscribers is below. All our plans auto-renew.

12 - month subscribers: 48%
6 - month subscribers: 10%
3 - month subscribers: 40%
1 - month subscribers: 2%

Here is the price breakdown per box per month.

12 - month subscribers: $27.00 + $5.95 Shipping
6 - month subscribers: $29.00 + $5.95 Shipping
3 - month subscribers: $33.00 + $5.95 Shipping
1 - month subscribers: $36.00 + $5.95 Shipping

We have about 1,000 followers on Facebook but almost all of our customers have come from a combination of Google Ads and email marketing. There is lots of room for growth.

If the business stays stagnant (It more then likely keep growing) it would produce $84,564 revenue and $40,591 profit

How does your business make money?

We make money from growing our subscriber base and our MRR (Monthly Recurring Revenue) as well as new sign-ups every month.

If the business stays stagnant (It more then likely keep growing) it would produce $84,564 revenue and $40,591 profit in 2020.

Why are you selling this business?

I am selling the business because it is getting larger then I can manage. Keeping up with all aspects of the business as it grows is getting more and more difficult. I own two other businesses as well (different industries) and would like to dedicate more time to those businesses.

Assets

  • Brand assets
  • Customer databases
  • Domains
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media

Facebook
1K followers
Twitter
0 followers
Instagram
0 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Jacob Gephart

Verified Account

United States

Hello Everyone!

My name is Jacob Gephart. I started Purrfect Packs and Worthy Wags when I graduated from college. I have been running both businesses for the last two years. I am ready to move on to the next step of my life and am hoping to get these great businesses into the hands of a wonderful new owner.

Contact