Business Name


Business Model


Asking Price
Multiple 1.5x

+ $0 Inventory

UpStream sells a project management plugin for WordPress.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $2,093 $2,215 $2,897
Expenses $45 $45 $45
Net Profit $2,048 $2,170 $2,852
Month May 2019 June 2019 July 2019
Pageviews 14,823 13,512 374
Users 6,772 5,724 187

Note: Traffic data was provided on July 01, 2019. Enquire for more recent data.

Business Description

We allow people to manage their projects directly inside a WordPress site. They can create Milestones, Tasks, Bugs and upload files. You can think of UpStream has similar to a product like Basecamp, but hosted directly inside a WordPress site.

How does your business make money?

We sell extensions for the plugin. The main plugin is available on WordPress.org and users can buy access to additional features such as a Calendar or a Gantt Chart.

Why should someone buy this business?

UpStream is one of the top 3 plugins in this space and is well-placed to dominate in years to come. It always appears on "Best project management plugins" lists and is well-liked by customers. WordPress runs at least 30% of websites and is increasing its market share every year. A solid WordPress business can look forward to more years of success and growth.

How can the future owner improve this business?

We've built a really solid foundation. Our customers have a long list of ideas for extra features. There's a ton of room to upsell customers to new features. Customers normally have a good budget for their project management. The product is really sticky - once users enter all their data, it's not easy to move and customers stay with UpStream.

Why are you selling this business?

We had four WordPress plugins at the beginning of the year. We decided to focus on just one. We've already sold two of the plugins and this is the third.

Business Strengths

  • Customer Service
  • Evergreen Niche
  • Positive Customer Reviews
  • Sticky Business Model
  • The Business Is Currently Growing

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Develop New Features

Key day-to-day operations

  • Customer Support / Service
  • Launching New Products
  • Website Maintenance
  • Programming / Development
  • Content marketing


  • Affiliate Marketing
  • Email Marketing
  • Google Adwords




  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Stephen Burge

Verified Account

United States

Iā€™m from Portsmouth in southern England and now live in Sarasota, Florida. Much of what I do straddles the line between teaching and web design. My projects: https://steveburge.com/