Business Name


Business Model
Design and Style


Asking Price
Multiple 3.1x

+ $0 Inventory

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Passively run, e-Commerce business with no COGS. Organic traffic. 82% net margins.
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
1 to 10
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

Upward Exits presents an owner absentee info product eCommerce business. The business has two sites built on WordPress that feature digital products and courses. It also has two smaller blogs that will be included in the sale. The business revenue is driven by selling digital products focused around professional photography.

How does your business make money?

Unlike most eCommerce businesses that require paid traffic, this one has been built almost entirely with organic traffic generated by white hat SEO practices. Revenue is primarily derived from the sales of info products, but they also provide niche services in the photography space and generate a small amount of profit through Affiliate offers.

Why should someone buy this business?

Very clean business that can be a great passive investment or can be scaled aggressively by a motivated buyer. There is also a management and operations team in place.

How can the future owner improve this business?

The Seller has recently focused some more energy on SEO which has shown a noticeable boost to traffic. In addition, an agency has assisted in SEO. Opportunities to expand this business include: Continuing and scaling the current SEO efforts, driving traffic with PPC and expanding the business into more geographical regions. The only reason that the seller has not pursued some or all of these growth opportunities is because he has focused all of his attention on his other business ventures.

The business already has an affiliate program but has not focused on expanding it. A new owner could make offers to be promoted via ClickBank or other affiliate programs.

The site thrives on organic traffic generated by white hat SEO. This mitigates a considerable amount of the risk a buyer would face. However, an increase in competitors in the industry could put margin pressure on the business.

Why are you selling this business?

The seller is a seasoned entrepreneur and has a sizable portfolio of digital assets. He is selling this business to fund another business venture.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • High Profit Margins
  • Low Time Commitment Required
  • Turn-key Operations

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts


  • SEO
  • Word of Mouth
  • Youtube Channel Management




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.



United States