Business Name


Business Model
Home and Garden


Asking Price
Multiple 2.0x
Launched January 1, 2016, The Wittle brand has rapidly become a highly recognizable and very trustworthy brand within the baby safety industry on Amazon.com.
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $36,341 $36,984 $43,555
Expenses $24,982 $24,665 $28,186
Net Profit $11,359 $12,319 $15,369

Business Description

Wittle is a private label brand of child safety products currently being sold on Amazon.com (brand registered 2.0), along with on Amazon.co.UK, Walmart Canada, and all major USA marketplaces including eBay, Walmart, Jet.com, Sears.com, and many others.

How does your business make money?

We make money from selling our own private label brand of child safety products.

Why should someone buy this business?

The Wittle brand has become a very recognizable and trustworthy brand within the baby safety industry and continues to rapidly grow month by month.
Wittle is a great brand to enter into the baby safety industry and still has further room for growth.

How can the future owner improve this business?

This is already a very successful brand of products within the baby safety category. To continue aggressively growing this brand the best & fastest way would be to continue launching new SKUs.

Why are you selling this business?

We invented and launched a product within the pet industry not long ago that we are wanting to put 100%of our focus on growing this product.

Business Strengths

  • Key Words Ranking
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Positive Customer Reviews
  • The Business Is Currently Growing

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Capitalise on the Emerging Market

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory


  • Amazon PPC
  • Email Marketing
  • SEO




  • Brand assets
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Marketing materials and collateral
  • Policy and Process documents
  • Registered trademarks
  • Relevant email accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Scott Johnson

Verified Account

United States

I have really enjoyed building the Wittle baby brand into the dominant brand it is today! I want to see it continue to succeed and grow and will provide all support necessary to the new owner to make sure you have everything you need to be successful.