Facts and Figures
Everything TN (www.everythingtn.com) sells lifestyle apparel such as hoodies, sweats, t-shirts, tanks, tote bags, stickers and phone cases to Tennesseans. Everything TN strives to bring quality yet affordable apparel to Tennesseans via relatable and quality social media posts. We have 17500 engaged Instagram followers and 13458 Facebook followers. We have enjoyed success in marketing and selling to our followers via these channels. We source 99% of all products from a US based wholesaler and ship from a local 3PL combined with print on demand.
How does your business make money?
We make money from the retail sale of our products on our website www.everythingtn.com.
Why should someone buy this business?
This business features strong branding, a cult social media following, consistently positive customer reviews and huge potential for growth. Our products have high-profit margins. We have 17500 Instagram followers, 13458 Facebook followers and established Twitter and Pinterest accounts with high engagement. Our website is well designed on the Shopify platform, which is easy to navigate. Our customer database exceeds 15000 and we have email marketing campaigns set up with a 21 email sequence for abandoned cart, churned customers and win back.
How can the future owner improve this business?
Unfortunately, with a full-time job, I have not been able to focus as much as I wish on new product designs and running wider scale Facebook campaigns.
Why are you selling this business?This is my second store, and me and the co-owner have decided to part ways. With a full-time job and other stores I run, I just do not have the time to run this brand anymore. It's truly sad to me to get rid of the brand, but we hope it gets into the hands of someone who can really focus on the brand. There is a huge potential for scalability as we've only scratched the surface of the wide range of products we can offer.
- Brand and Community Loyalty
- Large Customer Database
- Length of Operation in Niche
- Lots of Repeat Customers
- Positive Customer Reviews
Opportunities for a new owner
- Improve Current Marketing Efforts
- Improve or Outsource Operations
- Improve Customer Service
Key day-to-day operations
- Launching New Products
- Product Sourcing and Design
- Content marketing
- Email Marketing
- Facebook Advertising
We are open to the idea of a partial buyout to stay on and help to run the business locally if needed. Sort of like an investor type scenario. Most of our issues have been cash flow on top of buying inventory and being able to pay ourselves. So, with the cash flow issue solved, we’d be able to stay on and help with the business.
- Brand assets
- Existing manufacturing relationships
- Hosting accounts
- Inventory on hand or on order at the time of closing
- Relevant email accounts
- Social media accounts
- Website files, source code and content
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I work full time for a marketing agency that works specifically for eCommerce stores. On the side, I build my own brands. I will be with the new buyer every step of the way and I am very glad to help the new buyers with whatever they need help with, be it marketing or deciding on the best fulfillment options.
I built my first Shopify store in 2014, which grew to be a million dollar brand before moving to work full time for a marketing agency and deciding the sell the brand.