Business Name

Mushy Mushy

Business Model


Asking Price
Multiple 0.7x
Mushy Mushy is a Amazon FBA & Shopify baby goods business selling funky products to new mums aged between 25-40.
This business owner has manually entered their financials

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $5,240 $2,411 $2,674
Expenses $4,817 $2,852 $2,789
Net Profit $423 -$441 -$115

Business Description

Mushy Mushy sells funky, and safe baby products to new mums wanting to give their babies the best start in life.

We aim our products at the more conscious parent that wants function, safety and style.

We sell across Amazon in the UK, Germany, Italy, France, Spain, and the US.

How does your business make money?

We make money from selling baby food storage trays, placemats and baby changing backpacks currently. We also promote digital affiliate products to our audience.

Why should someone buy this business?

Mushy Mushy has great branding and was commissioned by a top design agency in London to set apart the brand from the competition.

There is great potential to grow out the range of baby products to promote to existing customers via a list of 700 and growing, plus the potential to release across all of the EU Amazon market places as well as the US.

We work with a major international kitchen goods brand to distribute our product to 24 countries across the world, seeing it in Walmart in the US and Argos in the UK amongst other supermarkets.

This is a huge opportunity to amplify the Mushy Mushy brand alignment with an international player. We have used a product insert to reach their audience and gradually we are seeing people come back to us as the product reaches supermarkets across the world and customers sign up for a free ebook. So the customer list is growing and will continue to do so on autopilot.

How can the future owner improve this business?

Source more products more quickly and hire a VA to take care of some the day to day operations.

Work with mom influencers to promote Mushy Mushy to their audiences

Why are you selling this business?

When we started the business we had just had our son, so our world was about everything baby related.

I am now moving on to another e-commerce project in a different niche.

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Positive Customer Reviews

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Managing Inventory
  • Reporting
  • Product Sourcing and Design
  • Adwords Maintenance


  • Amazon PPC
  • Email Marketing
  • Facebook Advertising




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Mark Harries

Verified Account

United Kingdom

I'm 43, father to two amazing children (3, 7). Husband to an amazing wife.

I love the outdoors, in particular, snowboarding. This has been my passion for the 20+ years. I've followed the snow around the world riding the best powder out there.

I love to create music in my home, I'm a massive music nerd.

My working background is retail, in the snowboarding industry. I've worked from the warehouse to shop floor, to sales trainer and snowboard buyer. And for the last 5 years working on my own projects. From this I've discovered I love the entrepreneurial journey, coming up with ideas and learning new ways to market.

What drives me is living a life rich in experience, and guiding my children and being with them as much as possible. I want to teach about the world through travel.