Flippa
FOR SALE
Business Name

The Pink Mingo

Business Model
e-Commerce
Industry
Lifestyle

$250,000

Asking Price
Multiple 1.8x

+ $0 Inventory

$2.1M in Sales - 663k in May - 14% Margin - < 0.5% chargebacks - < 1.5% Returns - Customers Love Us!
This business owner has manually entered their financials

Facts and Figures

Location
United States
Date of Founding
2018
Full-Time Staff
1 to 10
Annual Revenue
$1,000,000
Annual Expenses
$860,000
Annual Net Profit
$140,000
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $18,495 $27,164 $217,632
Expenses $15,500 $26,255 $191,450
Net Profit $2,995 $909 $26,182

Business Description

This business sells low ticket items ($35 AOV) on a Shopify website and sources from a private fulfillment company in China. (Not aliexpress). Averaging around 1,000 orders per day. Focusing on women's 35-65+ travel niche. 14% profit margin, currently having biggest month ever in sales/profit. Using Facebook Ads to run traffic. All content is created in house.

How does your business make money?

This business sells low ticket items ($35 AOV) on a Shopify website and sources from a private fulfillment company in China. (Not aliexpress). Averaging around 1,000 orders per day. Focusing on women's 35-65+ travel niche. 14% profit margin, currently having the biggest month ever in sales/profit. Using Facebook Ads to run traffic. All content is created in house.

Why should someone buy this business?

  • Strengths

  • 1M in sales

  • Eclipsing 100K in total profit 

  • Fully fleshed out Virtual assistant team that covers product research, customer support, product page and ad creation.

  • Great customer sentiment

  • Incredibly low amounts of refunds, payment reversals, chargebacks etc.
 (less than 0.5%)
  • High Spend Limit Ad Accounts & Great Facebook relationship

  • Averages a 3.8% conversion rate. 


How can the future owner improve this business?

  • More PayPal accounts without reserves

  • Continued product research required

To keep this business running I would recommend 1-3 hours per day depending on current e-commerce experience. Need to check in on VA team of product researchers, make sure customer support VA is handling all questions and scale ads on FB when products are doing well.

Why are you selling this business?

I have been running Facebook ads for 2 years and dropshipping for 1. Graduated from Brigham Young University Marriot School of Business. Eclipsed 5M in total sales done across my stores. Successfully worked with clients on partner stores. Very well versed in this industry. I am a full-time e-commerce entrepreneur, mentor & coach. I need to sell this business to fund other business ventures and Ideas that I have. I also would prefer running this business with partners who have access to unlimited PayPal accounts to help store conversion rates and reduce reserves.

Business Strengths

  • Customer Service
  • Large Customer Database
  • Low Return Rate
  • Scalable Business Model
  • The Business Is Currently Growing

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve or Outsource Operations

Key day-to-day operations

  • Managing Staff
  • Bookkeeping
  • Launching New Products
  • Order Fulfilment
  • Adwords Maintenance

Marketing

  • Facebook Advertising

Inventory

Units
0
Value
$0

Assets

  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Relevant email accounts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Connor Noe

Verified Account

United States

I have been running Facebook ads for 2 years and dropshipping for 1. Graduated from Brigham Young Unviersity Marriot School of Business. Eclipsed 5M in total sales done across my stores. Succesfully worked with clients on parnter stores. Very well versed in this industry. I am a full-time e-commerce entreprenuer, mentor & coach.

Contact