Flippa
FOR SALE
Business Name

Confidential

Business Model
Advertising
Industry
Internet

$750,000

Asking Price
Multiple 3.7x

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Advertising And Affiliate Website Marketing Daily Windows Software Deals.
This business owner has manually entered their financials

Facts and Figures

Location
United States
Date of Founding
2013
Full-Time Staff
1 to 10
Annual Revenue
$348,165
Annual Expenses
$147,699
Annual Net Profit
$200,466
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $21,126 $22,967 $26,508
Expenses $9,424 $9,135 $8,416
Net Profit $11,702 $13,832 $18,092

Business Description

For sale is a high traffic business that is monetized by affiliate partnerships and advertising revenue. The business has reported consistent YOY growth since launch, without a marketing and sales orientation. The website experience's high traffic, of which 50% are returning visitors. While the website itself is SEO optimized, the current owner has not invested in growing traffic via SEO; all affiliate sales have been through only one affiliate partner; and website ads are powered by AdSense (no full stack currently in use); but the website still reported EBITDA of 200K+ for calendar year 2018. There is significant room for growth.

I have a team that organizes our daily promotions (their cost of labor is included in P&L). I personally spend only about 15 - 20 minutes per day posting the promotions my team organizes

How does your business make money?

We have two sources of revenue -- advertising and affiliate sales. Advertising is mainly powered by AdSense's website ads, with some minor income from email ads (email ads are currently severely underused by us and have great growth potential). Affiliate sales are currently via an outsourced partner -- they organize the deals and we post them. There is immense potential to grow the affiliate sales side of the business by incorporating other affiliate channels (e.g., Amazon).

Why should someone buy this business?

The secret sauce of the business is that it has incredible customer and brand loyalty, ensuring a high rate of return traffic.

Highlights:

-Ranked top 15,000 globally by Alexa and SimilarWeb

-Over 350,000 subscribers across email (about 300k), PUSH (about 50k), and social media channels (about 15k)

-Strong brand and customer loyalty: about 50% of our users are returning

-Been around since 2013

-Immense opportunity to grow past our current niche

-An amazing cost of 5 to 6 cents per thousand emails sent -- 40% to 50% less than Amazon SES!

How can the future owner improve this business?

Growth opportunities
- Grow traffic through SEO such as link building and blog posts -- currently, the owner has not invested in any SEO strategy
- Grow the affiliate side of the business. Amazon would be a great start.
- Invest in advertising and marketing
- Expand offering beyond just Windows products, such as Mac, iPhone, or Android apps or online courses

Why are you selling this business?

I'm a PhD student that is about to start a full time career, and I want to focus on that career.

Business Strengths

  • Brand and Community Loyalty
  • High Profit Margins
  • Large Customer Database
  • Lots of Repeat Customers
  • Low Time Commitment Required

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Advance or Explore Retail / Distribution Partnerships

Key day-to-day operations

  • Supplier Relationship Management

Marketing

  • Email Marketing
  • SEO
  • Word of Mouth

Assets

  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
13K followers
Twitter
2.6K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

Confidential

United States