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Facts and Figures
|Month||January 2019||February 2019||March 2019|
This store sells custom tailor men's clothing with styles that include formal wear, business, and business casual. The site was designed by someone with nearly ten years of experience in the custom clothing industry but requires zero industry experience to run. This store operates under the "Receive and Ship" model, where orders are placed with the tailor who ships to the site owner (or fulfillment center), from there marketing materials can be added and the finished product is shipped to the customer.
Niche: Custom Tailored Men's Clothing
Store Model: "Receive & Ship" (no inventory)
Store Launched: August 2018
Avg. Monthly Revenue: $16,461/month
Avg. Monthly Net Profit: $6,007/month
Avg. Order Value (AOV): $824
Avg. Profit Per Order: $315
Owner Time Requirement: 5 Hours/Weekly
How does your business make money?
This store sells high-end tailored clothing, handmade in Italy for the finest quality. Products include tuxedos, full suits, sport coats, top coats, trousers, and jeans. All items are made to size and include several customization options. Customer satisfaction (as seen in the repeat orders) is excellent, and returns are nearly non-existent in the custom clothing industry, making this both high profit, and easy to run.
For the benefit of the eventual buyer, the domain name of the store will be disclosed only to serious potential buyers who first sign the "Confidentiality Agreement" above.
The suppliers for the store are experienced tailors and provide seasonal product updates with high-quality product photos, which provides excellent opportunities for repeat sales.
Why should someone buy this business?
The demand for affordable custom tailored products saw a surge in 2018. A huge benefit of this store is that in addition to offering traditional measuring options (which is to say having a tailor measure for fit), the store offers an electronic measurement option, based on a short questionnaire and custom algorithm, which has a 97% fit accuracy. All of which makes the site easy to use, and decreases the barriers to purchasing. There is, of course, an annual cycle causing demand to be higher in certain months, but the demand looks to be holding steady.
How can the future owner improve this business?
This business launched as a product of a previous brick and mortar business in Washington, DC. The current owner has not expanded traffic with any traditional advertising, leaving Facebook, Instagram, and Google as untapped potential. (Current advertising spend has been limited to Facebook Retargeting ads).
Influencer & Affiliate Marketing - Given the nature of these products, influencer marketing, and affiliate marketing both provide excellent avenues to establish the site's brand and reputation.
Why are you selling this business?The owner of this site has nearly ten years of experience in the custom tailoring industry and has decided he wants to move on to private consulting (outside of the tailored clothing space). Selling this business allows him to move into a new direction.
- High Barrier of Entry to Market
- High Profit Margins
- Lots of Repeat Customers
- Low Return Rate
- Low Time Commitment Required
Opportunities for a new owner
- Improve Current Marketing Efforts
- Improve or Outsource Operations
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Customer Support / Service
- Order Fulfilment
- Content marketing
- Email Marketing
- Word of Mouth
- Existing manufacturing relationships
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Vendor contacts
- Website files, source code and content
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.