Flippa
FOR SALE
Business Name

EnsureWP

Business Model
SaaS
Industry
Internet

$65,000

Asking Price
Multiple 1.8x
EnsureWP is a profitable WordPress maintenance & hosting company focused on keeping websites safe, secure & operational.
This business owner has connected their financials with QuickBooks Online
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2017
Full-Time Staff
-
Annual Revenue
$81,485
Annual Expenses
$44,391
Annual Net Profit
$37,094
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020
Revenue $7,096 $6,877 $6,673 $6,647 $6,654 $5,970 $5,971 $6,251 $5,588 $4,653 $5,983 $4,952
Expenses $4,809 $5,304 $5,598 $6,376 $4,527 $510 $1,906 $1,250 $2,690 $2,927 $4,852 $1,029
Net Profit $2,287 $1,573 $1,075 $271 $2,127 $5,460 $4,065 $5,001 $2,898 $1,726 $1,131 $3,923
Month Pageviews Users
January 2020 503 265
December 2019 298 139
November 2019 488 271
October 2019 190 74
September 2019 519 202
August 2019 958 300
July 2019 1,126 307
June 2019 1,150 288
May 2019 1,065 239
April 2019 1,278 281
March 2019 1,110 288
February 2019 1,225 304

Note: Traffic data was provided on 05 February 2020. Enquire for more recent data.

Business Description

EnsureWP performs regular maintenance for WordPress websites. Most site owners/operators do not keep their website software (WordPress Core), themes & plugins updated, which causes security vulnerabilities, performance issues, and downtime. Managed hosting is included with the service in the higher-level maintenance plans.

How does your business make money?

We make money by selling recurring monthly subscription maintenance services to small to medium businesses and other self-hosted WordPress website owners/operators. Our average renewal amount is $98.85/month per customer. Additional income can be made through fulfilling requests for hosting client's websites to be changed or updated.

Why are you selling this business?

Although this business has massive potential for growth and profitability, it has been on the backburner for us over the last year. Our original intention was to invest more time & money into marketing & growing EnsureWP, however, our 2 other businesses' growth has unexpectedly exploded and they are taking up all of our time - we are currently personally performing all maintenance services (one of us is a web developer, the other a web designer). We don't have the time available to grow & manage EnsureWP. In October we redesigned the website and the services in preparation for a marketing push but got inundated with our other 2 businesses' growth.

Assets

  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
11K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Michael Montes

Verified Account

United States

Contact