Business Name

Sports Betting Index

Business Model
Hobbies and Games


Asking Price
Multiple 3.0x
A Sports Betting portal providing information about all aspects of gambling on sports
This business owner has manually entered their financials

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

The website has evolved over 18 1/2 years and is currently arranged as a blog with sponsored advertising. It also has betting tools available which include various embedded calculators and a "white label" odds comparison site.These are the main functions that keep clients returning to the site. In the past it has also had full bookmaker/sportsbook reviews and been a tipping site any of which could be easily re-instated.

How does your business make money?

The business makes money from affiliate deals with bookmakers/sportsbooks, selling advertising space and sponsored blog posts. These are also sold via Twitter links to an established base of 4700 followers which has been grown ergonomically over 10 years.

Why should someone buy this business?

The business currently makes a passive profit from a limited number of affiliate deals and sponsored posts. With the relaxation of gambling laws in the US currently ongoing this could be substantially increased by someone with more technical knowledge and greater marketing capabilities. The gambling/betting industry is growing worldwide year on year with most activity being based online.
Having been established for 18 1/2 years the business has a solid and loyal following and has had 60,000 unique users over the past 3 years.
If the buyer is interested then I could still write content for the site, though there are many agencies waiting to pay money to have sponsored posts published

How can the future owner improve this business?

Increase the number of bookmakers/sportsbooks promoted with a full advertising campaign

Why are you selling this business?

I have run the business for 18 1/2 years as a sole trader however have recently divorced and as my ex-wife did all the day to day technical running of the site (ie changing adverts) I do not have the expertise to keep changing it. I am also looking at retiring from the field and investing in other opportunities more suited to myself

Business Strengths

  • Brand and Community Loyalty
  • High Profit Margins
  • Length of Operation in Niche
  • Passive Revenue
  • Scalable Business Model

Opportunities for a new owner

  • Start Selling into New Markets
  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Bookkeeping
  • Design & Production
  • Website Maintenance
  • Programming / Development
  • Content marketing


  • Affiliate Marketing
  • Sponsorships
  • Twitter


  • Custom technology
  • Domains
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Ian Richards

Verified Account

United Kingdom

I have worked in the betting industry self employed for the past 20 years and have developed a solid reputation over that period of time as an honest and trustworthy partner.