Business Name


Business Model


Asking Price
Multiple 2.4x
BorrowMyPooch.com.au is one of Australia's leading dog sharing platforms with over 7,000 subscribers on our email list and 152 paying subscribers.
This business owner has manually entered their financials

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $776 $852 $1,268
Expenses $273 $481 $243
Net Profit $503 $371 $1,025

Business Description

We provide a secure place to connect dog owners with local borrowers.

Since the business is a .com.au, you will need to have a Australian Business number to be able to take over the domain name.

How does your business make money?

It is free to start an account and browse matches. If you find a match you would like to message, users then need to subscribe to one of our payment options:
1. $5 per Month
2. $37 per Year
3. $97 one time payment for a lifetime membership

All payments are currently being made through Stripe, but we have used PayPal in the past (on and off) and there are still some subscriptions being paid through there. Assistance will be given to the new owner to set up all of these payment methods. The PayPal subscriptions cannot be transferred to another PayPal account. Current PayPal subscriptions will need to be manually set up by the new owner.

See Profit and Loss statement for more details on the financials.

Why should someone buy this business?

This business has been profitable for over 2 years now and is a very consistent earner. We do not market to our email list very often, but when we do, we see an increase in subscribers.

It requires very little time to operate, especially if you have a VA to help you manage the emails as I do.

Along with business, you will also get the following assets:
- Ownership of all sites files, including images and textual content
- BorrowMyPooch.com.au domain name. Expiry date = August 11, 2020. Registrar is Netregistry.com.au
- Mailing list of over 7,000 on convertkit
- FaceBook page with over 5,200 likes
- Twitter and Instagram with 500 followers each
- All marketing material (including a 99Designs brochure artwork)
- PayPal Account that is associated with this site (used from November 2018 to January 2019)
- Contact details for the developer that I have been using
- Seamless transfer of the site to your hosting server (optional)
- 30 days of email support

How can the future owner improve this business?

One idea I had, but never implemented was to allow free users to send one message per day. This would increase the users engagement and have a higher chance of people making connections on the platform for free. I had my developer scope this out and he quoted about $150 to complete this job.
Implement Facebook or Adwords ads to boost the site sign up rate and number of subscribers quickly. You could do this by marketing the site to target specific suburbs and then expand out from there.
Promote special deals to the email list more often. Doing this would certainly increase the sites income easily and quickly.
SEO is a big reason why this site is so passive and so successful. More work on backlinking, content and keyword research, could be done to boost the sites current rankings.
Another thing I wanted to trial was changing the 1 month option, to a 3 (for $15/m) or 6 (for $27/m) month option. I think this would increase the $ per sale quite significantly and still not cost much

Why are you selling this business?

Having run this site since 2016, this is a bitter-sweet moment to let it go. I really like this business, but all good things must come to an end. Truthfully, I don’t think I have unleashed this businesses full potential, and it is my hope that the new owner will be able to do this. My passion for this business is not what it used to be, so I think someone with fresh eyes will be able to take this business to the next level.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • High Profit Margins
  • Low Time Commitment Required
  • Scalable Business Model

Opportunities for a new owner

  • Improve Current Marketing Efforts

Key day-to-day operations

  • Customer Support / Service
  • Programming / Development


  • Email Marketing
  • SEO
  • Word of Mouth


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Joe Burrill

Verified Account


My name is Joe Burrill and I have been buying and selling website business since 2012.

I personally run multiple website portfolios, am an experienced website broker and have done over 50 different deals as both a buyer and seller, totalling over $350,000.

I beleive in really getting to know my clients before dealing with them, so that I know that the business is real and that the new owner will be more than happy with it.

Having bought so many sites myself, I know what a buyer wants to see when looking at a business to buy. It is this insight that helps me portray the businesses I sell in a way they are confident to buy.