Facts and Figures
Three End was founded in July 2018 has built a loyal customer base and reputation amongst the fitness industry. Reported revenue to date is AUD$60,563. Three End's activewear and lifestyle wear have benefitted from strong influencers and social media marketing. Three end's Instagram has a staggering 75K legitimate and engaged followers. The company exists to motivate our community to strive towards their fitness goals.
Note all figures on the listing and in the P&L are in AUD however the asking price of 18,000 is in USD and does not include inventory in that price. Inventory (to be valued at the time of closing at cost price and sold with the business). The current value of inventory is 44K AUD.
TOTAL COST AT CURRENT - 72K AUD
How does your business make money?
We make money by online retail and wholesale sales. Please refer to P&L for split revenue from online retail and wholesale.
Why should someone buy this business?
The fitness industry is continuing to grow YOU as society becomes more health focus. An active lifestyle is not a trend, it is only becoming more and more popular. Three End is the perfect brand as it also incorporates street wear and therefore is not only limited to fitness. Three End is becoming extremely well known in the fitness industry with our customers pairing our gym wear with the biggest gym brands out there and associating our name with these brands. Given that Three End is strongly gym focused, there is never ending opportunities for a buyer to add other products to the brand such as supplement line as some brands are now doing this.
How can the future owner improve this business?
Three End would strongly benefit from being involved in fitness expos, pop up shops and being stocked in more stores to continue to promote brand awareness. Also putting Three End onto market places such. as Ebay and Amazon would be beneficial. We have a strong USA following on social media and therefore an expo overseas would also be beneficial for the future in order to promote brand awareness globally. We do however have a very loyal and strong Australian following with Australian's being our lead customer base so would strongly suggest an expo within Australia first.
Why are you selling this business?In the last couple of years, a lot of work has gone into the start up of Three End Apparel and is a business that does require a lot of attention like any business does. Given that we are also currently looking into another project and also have 2 family businesses, it is becoming increasingly difficult to manage everything. We would love to see Three End continue to grow and take over the fitness apparel industry and strongly believe that it can and therefore have made the decision to watch it thrive in the hands of someone that can continue to give it 110% dedication.
- Brand and Community Loyalty
- Large Customer Database
- Positive Customer Reviews
- Strong Manufacturing Relationships
- Well Established and Unique Brand
Opportunities for a new owner
- Capitalise on the Emerging Market
- Improve Current Marketing Efforts
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Customer Support / Service
- Managing Inventory
- Supplier Relationship Management
- Order Fulfilment
- Website Maintenance
- Affiliate Marketing
- Email Marketing
- Instagram Advertising
- Contracts (written or verbal) with customers and suppliers
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Inventory on hand or on order at the time of closing
- Marketing materials and collateral
- Policy and Process documents
- Registered trademarks
- Social media accounts
- Vendor contacts
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I was a social worker for 3.5 years with a passion for working out and staying fit in order to keep my mental health in check. My goal has always been to own my own business and given that fitness has been my only hobby, I wanted to create a gym brand that could help motivate others and promote positive mental health.