Flippa
FOR SALE
Business Name

Confidential

Business Model
SaaS
Industry
Internet

$54,500

Asking Price
Multiple 2.4x

To access this listing you will need to sign an NDA

Sign NDA for access
Popular Wordpress Themes Site - Profitable, 100% Outsourced
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
Estonia
Date of Founding
2015
Full-Time Staff
1 to 10
Annual Revenue
$24,235
Annual Expenses
$1,824
Annual Net Profit
$22,411
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Revenue $1,328 $1,762 $3,145
Expenses $102 $102 $102
Net Profit $1,226 $1,660 $3,043
Month Pageviews Users
July 2019 5,778 2,443
June 2019 14,178 6,326
May 2019 15,934 6,266

Note: Traffic data was provided on 15 July 2019. Enquire for more recent data.

Business Description

We developed many popular free wordpress themes and generate revenue by selling premium, paid versions of them. The business is 100% managed by an outsourced company who developed the themes and only minimum maintenance required

How does your business make money?

100% of revenue comes from sales of themes. We release custom made free themes, which are now used by close to 15K websites. All free themes have a paid version, the business makes money when users upgrade to a paid theme.

Why should someone buy this business?

Well Established wordpress theme directory, with all proprietary developed themes, over 10K free theme users. Hundreds of clients - all automated.

How can the future owner improve this business?

Put more effort into marketing!
- tried paid traffic (we've never tried due to lack of experience and expertise in it)
- work on seo to increase traffic. The site has DR ahrefs 84 - very high due to thousands of links from sites using the free themes.
- submit the themes and site to many free themes directories, or sites like themeforest to get more sales.
- develop more free and paid themes - can be done using our team, with some reasonable investment.
- offer customized services - we get many such referrals for bigger dev projects, but these revenues are not included here.
- sell wp plugins and other add on services.

Why are you selling this business?

We buy, manage and sell different businesses at Domain Magnate, that's our business model.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • Evergreen Niche
  • High levels of Automation
  • Outsourced Order Fulfilment

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Develop New Features

Operations

Where is the site hosted and does this need to change after purchase?

The site is hosted on a wordpress hosting, we will provide 2 months of free hosting and a free website transfer and setup if you move the site to one of our recommended web hosting companies. We'll also include the hosting account and all other accounts, so you don't need to do anything technical.
**
How will I manage it if I'm not a developer?**

Included with a sale is a contract with the development company who will continue managing and operating the business for you for a small fee. They respond to emails, support requests, maintain social profiles and update the site as well. This is the company that originally developed the website and the themes.

Customers

What are the primary traffic sources of the site?

Wordpress.org, Google organic, social, direct, free themes

Inventory

Units
37

Highlights

Wordpress is the software of choice for 33% of all sites on the internet, and shows no signs of slowing down. All website owners want to have a nice looking, custom theme, instead of using the default ones.

$22K in profit in past 12 months
15K active websites using our themes according to data from wordpress.org
Five star reviews from over hunreds of customers
Fully managed business with outsourced team included
High quality, evergreen themes
Many underoptimized and underutilized resources. In urgent need of an experienced marketing person to grow it further
Huge industry and major opportunities for expansion

Attachments

Assets

  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Domains
  • Social media accounts
  • Website files, source code and content

Social Media

Facebook
1.1K followers
Twitter
320 followers
Instagram
29 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

Confidential

Verified Account

Israel