Flippa
FOR SALE
Business Name

Confidential

Business Model
SaaS
Industry
Internet

$75,000

Asking Price
Multiple 3.3x

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Popular Wordpress Themes Site - Profitable, 100% Outsourced
This business owner has manually entered their financials

Facts and Figures

Location
United States
Date of Founding
2015
Full-Time Staff
Owner Operated
Annual Revenue
$24,228
Annual Expenses
$1,200
Annual Net Profit
$23,028
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

This is a Wordpress theme site, listing custom made free and paid themes.

How does your business make money?

100% of revenue comes from sales of themes. We release custom made free themes, which are now used by close to 15K websites. All free themes have a paid version, the business makes money when users upgrade to a paid theme.

Why should someone buy this business?

Well Established wordpress theme directory, with all proprietary developed themes, over 10K free theme users. Hundreds of clients - all automated.

How can the future owner improve this business?

The business is already profitable and healthy. However, for those who wish to take a more active role to grow the company and its margins, there are several options:

Use paid traffic (we haven't tried due to lack of expertise in it). The themes are slick and convert well.
Work more on SEO, the site has a ahrefs DR of 84, which is as high as some of the most popular websites on the web, like snapchat! Due to thousands of natural links from websites using our themes or posting about us. The current content and pages are not really optimize to rank for any important keywords.
Develop more blog content. A regular frequency is good, as is high scoring keyword relevancy to the niche.
More social media activity. The site already has an established presence on Facebook, Twitter, Instagram, and LinkedIn, but with more effort and potential paid of influencer marketing it can open new channels for sales.
A Youtube channel would serve a dual purpose of offering free support to existing clien

Business Strengths

  • High levels of Automation
  • Outsourced Order Fulfilment

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Develop New Features

Operations

Where is the site hosted and does this need to change after purchase?

The site is hosted on a wordpress hosting, we will provide 2 months of free hosting and a free website transfer and setup if you move the site to one of our recommended web hosting companies. We'll also include the hosting account and all other accounts, so you don't need to do anything technical.
**
How will I manage it if I'm not a developer?**

Included with a sale is a contract with the development company who will continue managing and operating the business for you for a small fee. They respond to emails, support requests, maintain social profiles and update the site as well. This is the company that originally developed the website and the themes.

Customers

What are the primary traffic sources of the site?

Wordpress.org, Google organic, social, direct, free themes

Highlights

Wordpress is the software of choice for 33% of all sites on the internet, and shows no signs of slowing down. All website owners want to have a nice looking, custom theme, instead of using the default ones.

$22K in profit in past 12 months
15K active websites using our themes according to data from wordpress.org
Five star reviews from over hunreds of customers
Fully managed business with outsourced team included
High quality, evergreen themes
Many underoptimized and underutilized resources. In urgent need of an experienced marketing person to grow it further
Huge industry and major opportunities for expansion

Assets

  • Domains
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

Confidential

United States