Facts and Figures
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Aspen Real life (http://aspenreallife.com/) is a micro-niched travel & lifestyle online blog authenticating the best of Aspen and the surrounding Roaring Fork Valley through storytelling. Aspen Real Life was founded in 2009 by Aspen local Jillian Livingston who is a renowned blogger, networker and travel writer. She and her contributing writers document experiences, adventures, and encounters with both the inspirational guests who visit, and the locals who live in the valley. Aspen Real Life provides up-to-date information on what's happening in the area as well as tips, information and advice on travel, activities, hospitality and wellness. It is sought after by businesses looking for authentic market penetration to promote their pop-ups, launches, events and activities through featured stories and interviews distributed through multi-media channels like live streamed events, social media, blog, events, radio and e-mail, cumulatively comprising of over 30K monthly engaged followers.
How does your business make money?
Aspen Real Life currently makes money from paid advertorials, digital ads and connecting events. Our customers include existing and new businesses in Aspen and the Roaring Fork Valley wishing to promote their services and messages. This business currently has an annual revenue of $36,027 without any marketing, and would suit a buyer with interest in venturing into the lifestyle niche. As a brand influencer and connector in the Aspen community, Aspen Real Life ensures market penetration for businesses.
Why should someone buy this business?
This business is beloved by the community and visiting guests for the engaging and informative content capturing the Aspen lifestyle in a fun and engaging light. It currently brings in an annual revenue of $36,027. This business would suit a buyer with interest in venturing into the "reality" lifestyle storytelling niche. All traffic to Aspen Real Life is organic. The content, which exceeds 700 pages, is authentic, engaging and unique and there is no other comparable/competing website sharing the same content about Aspen. The website has been around since 2009 so has great domain authority. We do not actively chase sales and have done little marketing to improve reach. People approach us as we are well-known in the area as the authority on everything Aspen. It is an ideal acquisition for someone experienced in marketing and SEO and the numbers could easily triple in a few months time.
How can the future owner improve this business?
There is nothing else like this in Aspen that curates authentic, interesting, and real stories and is such a valuable resource for the treasures to be found and must-do events weekly. Everything is already in place. The reputation precedes itself, as an original blog with over 700 pages of real-life fun and engaging content and videos, delivered for 10 years with integrity and purpose. With a little bit of capital, writers and videographers could be hired at nominal fees to intensify the content and share the lifestyle. There is an opportunity to monetize the blog and derive revenue via Google Adsense and affiliate marketing. Someone who is experienced in marketing could also make improvements to SEO, implement paid social media (Facebook/Instagram), paid search and email marketing campaigns. There is also an opportunity to incorporate an eCommerce element to the website. A paid membership structure is also a viable business model whereby businesses sign up to receive regular coverage.
- Brand and Community Loyalty
- Customer Service
- Evergreen Niche
- Large Customer Database
- Length of Operation in Niche
Opportunities for a new owner
- Capitalise on the Emerging Market
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
Key day-to-day operations
- Customer Support / Service
- Website Maintenance
- Content marketing
- Adwords Maintenance
- Video production
- Affiliate Marketing
- Customer Referral Program
- Influencer Marketing
- Brand assets
- Social media accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Jillian Livingston is a blogger, travel writer, brand influencer, connector, and the Founder of Aspen Real Life and Aspen Business Connect. As an adventure seeker and freelance travel writer Jillian has contributed to luxury travel sites such as; Inspirato, Quintess, Bespoke Concierge Magazine and Destinations Travel Magazine. She was also the Roaring Fork Examiner. With a mission to discover the treasures of our valley and beyond, and connect us all closer together, Jillian and contributing writers share daily encounters and experiences found in the bars, trails and chair lifts.