Flippa
FOR SALE
Business Name

Smileys Hideaway

Business Model
e-Commerce
Industry
Sports and Outdoor

$12,000

Asking Price
Multiple 1.2x

+ $0 Inventory

An established eBay account with 1,700 positive reviews and US based suppliers. Note our largest supplier was acquired.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2017
Full-Time Staff
-
Annual Revenue
$49,295
Annual Expenses
$39,196
Annual Net Profit
$10,099
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019
Revenue $5,869 $2,391 $5,392 $4,933 $2,906 $2,728 $2,643 $2,816 $2,829 $3,805 $5,029 $7,954
Expenses $5,327 $1,979 $3,287 $4,040 $2,418 $2,403 $1,554 $2,097 $2,588 $3,453 $4,198 $5,852
Net Profit $542 $412 $2,105 $893 $488 $325 $1,089 $719 $241 $352 $831 $2,102
Month Pageviews Users
November 2019 1,005 468
October 2019 642 242
September 2019 690 217
August 2019 705 182
July 2019 734 143
June 2019 1,081 240
May 2019 852 219
April 2019 935 167
March 2019 1,483 205
February 2019 2,068 262
January 2019 1,319 242
December 2018 2,498 470

Note: Traffic data was provided on 17 December 2019. Enquire for more recent data.

Business Description

This business is a small cash cow. You only spend money when you make money. (Please read all of this, as there is a significant event to note of a supplier acquisition, see the P&L by supplier to account for that).
Smileys started with a personal relationship with a small outdoor apparel company based in Pennsylvania. At the time, the company had a few employees, so when they had an opportunity to increase sales on eBay without hiring an extra employee, this business was formed (2014).
That was the original way to Drop Ship! We provide next day order processing and USPS Priority delivery to compete with the Amazons of the world.
Five years later, our eBay business has 1,700 total positive reviews. In the past 12 months we have 420 positive, 5 neutral, 0 negative.
In the past year we’ve gone from 1 supplier to 3 suppliers. We currently have 200+ products listed with room for double that.
We hold zero inventory (occassionally hold returns and relist them on eBay auctions).

How does your business make money?

Our business makes money by DropShipping lifestyle and hunting camouflage products. Recently, we began selling tree stands and hunting carrying cases.

Each supplier provides us with a Dealer Price. We decide on the selling price of each item. We are charged weekly or daily depending on the supplier.

95% of sales come from our eBay store. eBay listings automatically go to our Bonanza store. Shopify traffic is mainly from our email list and organic. We used to do Facebook Advertising. Sales increased, but the customer service did as well and I did not have time to properly handle it.

There is an email list of ~2,000 past customers. I use MailChimp's free plan, so I always hover around just below 2,000 so I don't have to pay the monthly fee.

I email once every couple months. A new owner could automate upsell emails to new buyers immediately to try and get additional orders. I tend to batch it every month or two due to the lack of time.

Why are you selling this business?

This was a starter business to help pay off student loans. I have since bought a larger business and do not have the time to maintain this business.

Inventory

Units
0
Value
$0

Assets

  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
6.5K followers
Twitter
0 followers
Instagram
660 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Brian Krieger

Verified Account

United States

Contact