Facts and Figures
For sale is a website that provides information about Shopify and is monetized through a range of products and services such as Skype coaching, the sale of ready-made websites and courses. Services like website development can be done in-house or outsourced at competitive prices.
With Shopify and ecommerce being more popular than ever before, this is a lucrative opportunity for anyone looking to get into the info-marketing and services field within this niche.
How does your business make money?
Most sales have come through the sale of ready-made websites and custom Shopify website development. The seller builds the websites himself, but if the new owner wants to outsource this, it can be done for 1/3 of the sale price or less.
More recently the owner added passive monetization methods to the website, such as a Shopify Dropshipping course and outsourced coaching services.
Why should someone buy this business?
2 y/o Info-Marketing and Services business w/ Gross lifetime revenues of $40K+
- Low Return Rate
- Turn-key Operations
- Low Acquisition Cost for New Customers
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
The owner spends approx. 4 to 5 hours a day on the day to day running of the business, dealing with the daily admin and sales fulfilment first thing. The rest of the time is spent on projects that they are taking on one at a time.
Customer support(0.5 hrs/wk) – Dealing with general inquiries through the website’s contact form. The owner takes this as an opportunity to turn interested prospects into paying customers.
Facebook group(2 hrs/wk) – Approving new member requests, entering their emails into MailChimp, weeding out spam posts and answering Shopify related questions.
Newsletter and Blog (2.5 hrs/wk) – The new owner can choose to maintain the blog and newsletter. These usually include Shopify tips as well as promotion of our paid services and products.
General Administration(0.5 hrs/wk) – The basic bookkeeping needed for quarterly Dutch sales taxes.
Fulfilment and Assembly
Fulfilment –While our online video course is a passive monetization tool, ready-made stores are each built and sold individually.
Assembly– The new owner could choose to build ready-made websites themselves using WordPress or hire an overseas developer.
Marketing and Business Development
Marketing, (3hr/week) – Posting fresh blog content onto Twitter, Facebook and LinkedIn. We’ve set up Buffer app to automatically posts Shopify and drop shipping tips daily to Twitter.
Business Development (0 hrs) – Currently no time is spent on business development. There are interesting options to explore such as partnering with business opportunity blogs, classifieds and influencers, as well as SEO companies and other service providers who serve our target audience. Potential partners are reaching out to 21Brands.com every now and then.
The businesses target market is 20 to 50-year-old males who want to start their own online store.
90% of the businesses customers are from the US, 5% from Europe and remaining 5% from Australia.
Customers have been acquired through our Facebook group, cold email (for direct services), forums and passively through our contact form (found our website elsewhere).
85% of customers have been acquired by cold email, which is also very scalable, while more recently the Facebook group has been providing passive leads.
Customers are retained by advertising new products and sending out promotions via a mailing list, as well as personally reaching out to buyers who purchased $599 ready-made stores to offer additional services. The mailing list currently has 404 active subscribers with an open rate of 9.8%.
- Monetized through multiple channels and expandable through affiliate marketing or partnership deals, for example
- Freedom to run business from anywhere in a world
- Includes inventory of ready-made online stores and free and paid content
- Unique designs
- High average customer lifetime value
- Can perfectly be combined with either an existing web-design service or ecommerce related website
- Little overheads: just web hosting and MailChimp subscrip
* Business Development; partnering with other Shopify related websites or business opportunity companies
* Expand product offering
This business has always been run and operated by a single business owner and turnover has been a direct result of acquisition efforts. 2017 was the most active year, actively approaching individuals on forums and through cold email which resulted in sales.
More recently, I decided to put a stronger focus on free content and community (the Facebook group and newsletter), taking it from a sole service business model to something more dynamic with passive income potential.
In early 2019, we partnered with BuyABizOp.com through which we get 20 to 30 fresh leads per week. This shows great potential for partnership deals.
The new owner can expand on this by bringing in more traffic, strategic partnerships and content to systemize the sales of these proven products and services.
- Brand assets
- Customer databases
- Social media accounts
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Founded in 2017 and based in the UK, Astute Growth Consultants provide M&A and business advisory services as well as act as a full-service website broker for established low to mid-market Content, eCommerce, SaaS and Amazon FBA businesses.