Facts and Figures
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Note: Traffic data was provided on June 28, 2019. Enquire for more recent data.
BARBA + BRADA is a brand that provides men with an unmatched grooming experience through beautifully crafted, organic premium beard care products. BARBA + BRADA is a mature, solidified brand in a $21B+ industry, with a huge potential for growth.
BARBA + BRADA was launched with a twofold purpose: crafting outstanding grooming products for men + providing educational resources on grooming and personal growth.
Unlike other brands that offer a big catalog of unoriginal and unremarkable products, we focus on uniqueness, quality, and effectiveness.
The original products were created to cater to my personal needs. Drawing on my marketing background and experience working with Procter & Gamble’s premium fragrance brands, we created the brand to cater to all uniquely distinct men out there.
Since then we’ve continuously improving the brand and products through regularly talking to our customers.
Products are sold via our website, which features a blend of hand made (by us in house) and private label products. Proprietary formulation's and manufacturing processes are included in the sale of the business.
How does your business make money?
Selling premium beard care products through our online shop.
Why should someone buy this business?
You are purchasing this premium website PLUS all of our physical inventory, product formulas + production guides, design assets, model photos (300+), leads, audience and followers, social media accounts, content, and most importantly, the BRAND.
This is not a dropshipping business, but rather a unique business built to last and grow as the men’s grooming market grows. Similar competitors produce $1M/year, with one competitor making $10M+/year (many of our customers actually switched from this competitor due to the higher quality of our products). Hopefully you get the idea.
The listing price takes into consideration all the labor, customer base, assets, and growth of this brand, not simply sales/revenue/profit. You are acquiring the brand and every single one of its assets + the knowledge accumulated over 4 years of continuous development.
You’re saving hundreds and hundreds of hours, as the market, product, and consumer research has been done for you.
How can the future owner improve this business?
If we weren’t selling the business, this is the first thing we would do in order to grow it massively (we’ve done this successfully with another brand before).
Starting an ambassador program with viral elements that requires little upkeep besides some outreach. We can guide you through this.
Establishing partnerships with barbershops and distributors. It's the best way to get the product out there to offline shoppers.
Developing product lines for shaving. You'll want to keep men who eventually shave their beards coming back. It's easier to keep them as customers since they have already experienced the quality you provide. We can provide free consultation on this at any point (not just the initial 90 days).
Why are you selling this business?We're selling the business since we have other projects going on, and one of them just got funding. This brand was completely bootstrapped from the beginning, and sadly we don't have the bandwidth to take it to the next level.
- Brand and Community Loyalty
- Customer Service
- High Profit Margins
- Low Return Rate
- Well Established and Unique Brand
Opportunities for a new owner
- Launch New Products
- Start Selling into New Markets
- Improve or Outsource Operations
Key day-to-day operations
- Customer Support / Service
- Order Assembly
- Order Fulfilment
- Facebook Advertising
- Instagram Advertising
- Word of Mouth
- Brand assets
- Customer databases
- Hosting accounts
- Inventory on hand or on order at the time of closing
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Social media accounts
- Website files, source code and content
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Graduated top of my class with a degree in Marketing Intelligence. After working corporate, I found many opportunities big brands weren't exploring. And thus, BARBA + BRADA was born. It’s been developed using my marketing background and experience working with Procter & Gamble’s premium fragrance brands. I'm hoping to find the right buyer that will take the brand to the next level - I'll be here to teach you everything I know.